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Web Design – SEO – Online Marketing

SEO Brisbane

The Importance of Search Engine Optimisation


Businesses need to be provided with the right platform to enhance their products and services. Social media marketing is one such platform which allows business owners to bring brand awareness to their services and products. According to research, around 90% of marketers said that social media marketing had helped boost their business.

The following are a few reason why social media marketing is important for your business.

Creates brand awareness

The importance of good business visibility can’t be denied. Social networks provide the right opportunity for your business to show up in news feeds on a regular basis. For example a new customer might get to know about your business through their news feeds. It’s also a great way to stay in the news for already existing customers. Any product or service which you launch would be talked about on social networks and provide better advertising.

Improved customer loyalty

There’s been a great deal of research on the effects of social media marketing, and one of those effects is increasing customer loyalty. It is advisable that businesses should take advantage of the platform provided by social media to improve their success rate. Using the right methods would actually help increase customer loyalty in the long run.

Better conversion rates

Every time you post something on social media, it becomes an opportunity for people to like and comment on that post. This would help make for better conversions. The reason for higher conversion rates is the element of humanization. This is because brands get an aura of being more humanized when they tend to interact with their potential and existing customers. Since it allows various brands have one on one human interaction, it helps people become more motivated towards using a particular product and service.

Studies have proved that social media allows for higher lead to close rate. The inbound nature of social media marketing allows for better conversion opportunities. The more followers your business has, the more trustworthy your business appears to people.

Provides better authority for your brand

Let’s say that a customer used your product and service, they are bound to say something in their posts on social media. Now all people who read those posts would know that you provide excellent services and products. This is also done by interacting my major influencers. These people could be bloggers or vloggers. This can actually make you popularity skyrocket to a major extent.

Helps reduce cost on advertising

Research ah proved that as little as six hours of effort of promoting your business on social media can bring in excellent results. Some people claim to see results in as less than six weeks. Advertising through Facebook and other social media platforms is a great deal cheaper than having to advertise your brand on television. It’s good for small startups as well because it doesn’t require them to put in a great deal of cash.

Are you looking for SEO services in Brisbane? Make sure you contact a specialised company offering SEO services in Brisbane to help with increasing brand awareness for your services.

 

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