December 10th, 2011
Choosing a web designer Sydney isn’t always an easy task. In fact, it can be quite daunting to find someone to work with, regardless of whether this happens to be a web designer or not. There are various ways to work with a web designer but if you want to make it a fruitful relationship then you must be pretty familiar with how to communicate and share ideas with your web designer.
When working with a web designer it is essential that you understand a couple of items. Most technical people will know that there is generally a way to communicate with other technical people. At the same time most artistic people will also note that there are quite a number of artistic people who have their own sense of communication. As far as web designers go, most are a mixture of the two, which means that you are dealing with both an artistic and a technical personality. Understanding these two concepts and the means of communicating with these personalities will help make your relationship a much more fruitful and easy endeavour.
When dealing with artistic personalities it is important that you understand the importance of individuality. Although this does not mean that you will do all the adjusting when communicating with your web designer Sydney it does mean that both of you will have to do some adjusting. Individuality allows an artistic personality to garner more ideas and piece them together. It also allows them to come up with more imaginative and creative ways to represent the branding on your website. Don’t treat your web designer merely like he is an employee to boss around. Help them see what you want to portray but don’t tie them down completely. It is always easier to work with a vast number of ideas and then narrow them down rather than setting restrictions of the bat.
You should also remember when working with web designers to look at the technical aspect of things. A lot of web designers do code development but even more have a pretty good working background when it comes to the web. This means that if you aren’t that technical a person you have to do a little bit of work, just to understand some concepts. It is also important for you to make sure that if you don’t understand something, you ask the right questions. This will also be something that they’ll appreciate so they understand where you’re coming from.
At the end of the day a marriage between the two personalities can be difficult to work with but at the end of the day adjustments on both ends, yours and your web designer Sydney, will make the process much more fruitful.
Tags: communicate, web design, web designer, web designer Sydney
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At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
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November 22nd, 2011
After hiring your web design Sydney service your next couple of steps go into setting up the website, approving the designs and ultimately typing up the code. These aspects usually take up most of the time allotted to web designs. Since most people look at the aesthetics or “look”, most of the focus in the design and development stages goes into the overall feel of the site. There are plenty of items to look into though, especially as you start polishing up your website and you start to look at the items on your website which don’t truly represent you or your business. Some of these often ignored elements are listed below for you. You can use them as a guide for items that need to be brought up with your web design agency.
Login screens – If you’ve got a login screen on your website you might as well make sure that it actually looks like the rest of your website theme. Just because your login screen seems like a relatively small item on your website, it pays to have uniformity in your web pages, regardless of whether or not this is on your main website on even or your web login page. It just shows professionalism and attention to detail to have a uniform web login page.
Links – When using your web design Sydney service you have to make sure to confirm how links look on a page. For example, most links appear in blue because this is the default colour of links, but it doesn’t really have to be. Also you have to think about what colour the link becomes after it has been clicked on. You will also want to make sure that whatever colour scheme has been used in the webpage is also used when it comes to the links. The proper contrast has to also be considered when creating links so that the links also contrast the colour of the page.
Forms – Unfortunately forms are typically overlooked by most website owners. In fact some web designers themselves forget to put additional elements into web forms. Web forms are your real link to the customers that visit your page. Your forms shouldn’t just ask for basic information but specific information. You may want to also have dropdowns added to your form to make it easier for your customers to fill or might even use this information yourself so that you can sort out inquiries.
Your whole website should have the right aesthetic and theme in order to make the site uniform and correctly represent who you are as a company your customers trust. Make sure you don’t forget these design elements when working with your web design Sydney.
Tags: aesthetic, design, web design, web design agency, Web Design Sydney, web design Sydney service
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
November 10th, 2011
In order to make the most of your Sydney web design agency you have to be aware of some of the basic concepts that come with design. This doesn’t mean that you have to be an expert on design, rather it is always best to know a little bit about the subject matter that you are working with. Understanding the basic concepts allows you to give more suggestions while understanding the suggestions given to you. You should of course also listen to your web designers and it’s much easier to do that when you know what it is they’re actually talking about.
Colour – Colour is an extremely important part of design. The contrasting colours of a website are envisioned in complementary colours although there are some cases, especially when you are after harmony that contrast is toned own. Even when you look at a black and white screen or something that is monochromatic you are still essentially looking at some colour or the other. Colours differentiate how people see your site and whether or not it stands out for them. Make sure you tell your Sydney web design agency about this since they need to plan out their colour scheme as well.
Lines – The more lines you have the more solid your website looks. Take a look at cars for example. Older cars were typically more masculine and hard core which is why their lines were defined and straight. Nowadays cars have a sleeker look, not just because they are more aerodynamic but also because they are meant to appeal to both genders and be more fluid. The straighter the lines on your website are the more you evoke masculinity or technology. On the other hand curves can represent softness and fluidity. Most designers create a balancing act between the lines and will use a mixture of the two types of lines. Which line overpowers the other however will be defined by what your company needs in terms of branding.
Font – If you think fonts are immaterial to design then you’re wrong. Fonts are meant to follow the theme of your website and thus be based on both the colours as well as the lines which are visible on your page. Just like colours, certain fonts evoke certain feelings and also evoke a sense of masculinity or femininity. Fonts can also be chosen based on the type of industry that you’re in or the feel of what you want your company to be.
Plenty of other elements are involved in design but these are some of the most basic and essential for you to know in order to work well with your Sydney web design agency.
Tags: concepts, design, designers, sydney web design, web design, web designers
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
October 28th, 2011
If you decide to hire a web design Sydney service you must have an idea of what it is that you want to achieve first. Understanding what your company needs, or the direction it is going in will not only help you, but will also help the web designer and developer in figuring out what to provide. When talking about web design you pretty much think of three things; function, look and navigability.
Function – When talking about function you have to think about what it is that your website should be able to do. Think about it this way. What good is a website that just looks good? Sure it may be pretty, which will be great for your designer from a visual perspective but what about you? In order to truly be able to get a website to function well, it’s important that you know what the function of the website is going to be.
Depending on your audience and goal in creating the website, your functions should follow these goals. If you are creating a website to get more information from your customers for example, you’ve got to have a form or discussion board for them to use. On the other hand if you are hiring and want to use your website as an application area then that should be a part of the design. You can have multiple functions of course but you need to make sure your web design Sydney provider knows your needs in order to incorporate these functions.
Look – Of course web design just wouldn’t be called web design if it didn’t think about the look and feel for the website. The look of your website has to be able to do two things; attract your customers and reflect you brand. If you are able to visually do this then you are definitely on your way to a better website. Make sure your web designer understands this concept completely because it will allow him to give a much better representation of your company as well.
Navigability – You probably don’t have the time to sit around and go through what seem like never ending pages. One of the biggest problems in web design is that some pages are so complicated no one knows where to go anymore. Make sure your customers know exactly where to go by making the site easy to browse.
These three things are the most basic and fundamental concepts in the design of your website. Make sure you consider all of them before hiring your web design Sydney service.
Tags: web design, web design Sydney service, web designer
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
May 26th, 2010
Shifted Pixels are web design experts. We have provided 5 tips and recommendations for successful website designs.
- Navigation – make sure your website is easy to navigate by creating clear, concise links to each page from the main homepage, and also create links between pages within your website that contain related content. For example if you have an ‘About Us’ section detailing what services/products your company provides, make sure you create links in this page to the other relevant pages containing information about your prices, services or product catalogues, so that visitors can easily find out more if they want to.
- Layout – Most Internet users are very experienced at visiting websites. Most visitors will literally scan a website in a few seconds and decide instantly if they want to stay and learn more or move on. It is therefore vitally important that the layout is attractive and easy to read, and free from clutter or too many adverts. Messy, unorganised websites will put people off immediately, as will websites that have more adverts than content.
- Loading Times – increasingly thanks to broadband, the internet is faster but not everyone will have quick loading times, so it is important that you minimise your website file sizes (graphics, photos, flash etc) so that your loading times are quick for all users (particularly with the take up of your smart phones – this has become very important). People simply will not visit your website if it is too slow and takes longer that a few seconds to load up each page.
- Social aspect – a good way to try and encourage visitors to stay longer on your site and visit again in the future is to set up social media functions such as blogs and forums.
- Browser Compatibility – not everyone uses Microsoft Internet Explorer, so make sure your website is compatible with all browsers available, including the latest versions of Firefox, Safari, Google Chrome etc
Alisdair Blackman is Managing Director of Shifted Pixels and has been a pioneer in the field of online marketing. With over 13 years experience in working with clients to devise strategies that bring about the best return on investment, he is a trusted authority and specialist in areas of commercialisation and monetisation and an avid content syndication expert.
Tags: information architecture, sydney web design, web design
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
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