Here is a copy of a presentation i did recently at the ABIC conference in Sydney, on how web 2.0 and social networks are changing consumer purchasing decisions.
The key point for the travel/adventure/backpacker industry is that their entire customer base are search & social media savvy and that they are creating reviews and telling stories about their experiences online.
This is a massive change in influence for this industry, in which even as little as 5 years ago travel agents and lonely planet were the sources of all wisdom for a large number of travellers. Now bottom up consumer generated content is fueling much of the decision processes for travel, accomodation, hostels and destinations.
It was a great presentation (for me anyhow) and i hope this added alot of value for some of the audience who were unaware people were talking about them.
The call to action is – your customers are actively seeking recommendation for your products and services on social websites – are you going to join the conversation?
Hopefully we will have some video of the presentation for you soon.
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We were thinking this morning what kinds of questions you would need to ask to find out if someone was talking crap or if they actually understand the Web 2.0 and Social Media space.
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