November 10th, 2011
In order to make the most of your Sydney web design agency you have to be aware of some of the basic concepts that come with design. This doesn’t mean that you have to be an expert on design, rather it is always best to know a little bit about the subject matter that you are working with. Understanding the basic concepts allows you to give more suggestions while understanding the suggestions given to you. You should of course also listen to your web designers and it’s much easier to do that when you know what it is they’re actually talking about.
Colour – Colour is an extremely important part of design. The contrasting colours of a website are envisioned in complementary colours although there are some cases, especially when you are after harmony that contrast is toned own. Even when you look at a black and white screen or something that is monochromatic you are still essentially looking at some colour or the other. Colours differentiate how people see your site and whether or not it stands out for them. Make sure you tell your Sydney web design agency about this since they need to plan out their colour scheme as well.
Lines – The more lines you have the more solid your website looks. Take a look at cars for example. Older cars were typically more masculine and hard core which is why their lines were defined and straight. Nowadays cars have a sleeker look, not just because they are more aerodynamic but also because they are meant to appeal to both genders and be more fluid. The straighter the lines on your website are the more you evoke masculinity or technology. On the other hand curves can represent softness and fluidity. Most designers create a balancing act between the lines and will use a mixture of the two types of lines. Which line overpowers the other however will be defined by what your company needs in terms of branding.
Font – If you think fonts are immaterial to design then you’re wrong. Fonts are meant to follow the theme of your website and thus be based on both the colours as well as the lines which are visible on your page. Just like colours, certain fonts evoke certain feelings and also evoke a sense of masculinity or femininity. Fonts can also be chosen based on the type of industry that you’re in or the feel of what you want your company to be.
Plenty of other elements are involved in design but these are some of the most basic and essential for you to know in order to work well with your Sydney web design agency.
Tags: concepts, design, designers, sydney web design, web design, web designers
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
October 24th, 2011
If you’re thinking about setting up a website for your company the first and most crucial step is to get a Sydney web design company that can actually meet your needs and requirements. If this is the first time you’ve ever gotten a website done for yourself then you’ll definitely do well to get yourself a web design service. A web design agency doesn’t just help you figure out a look for the website that you want are going to get created, rather the web design service can also give you valuable advice as to how to make your website even more captivating.
According to most advertising and marketing campaigns your first goal is to make sure that you are seen. What that means for your website is that you have to provide enough oomph and aesthetic for your website to be visually captivating and have that wow factor.
One of the important items that your web design company needs to look at when it comes to your aesthetic appeal is the layout of your website. A lot of people forget this fact, but layout is an extremely important factor is aesthetic appeal.
All the beautiful graphics and pictures in the world aren’t going to be able to make a badly laid out website look good and your Sydney web design agency will be able to tell you this. If you’ve ever gone to a website completely scattered with ads or one that is messy the likelihood of you staying on that site is minimal. This is because our brains can only process so much information so the look of a cluttered site is rejected by the way our brains work.
Other than being able to grab the attention of your customers your website also has to be able to keep their attention and that’s going to be your second goal for the website. In order to get people to stay, your website has to be beautiful and functional at the same time. Your website has to be easy to navigate otherwise people will give up trying to go though the site. That’s why you’ve got to make sure that give function to back up your form. In fact according to the concept of design your function comes first.
So basically you have two things to really make sure your website is able to do and that’s to grab attention and retain it. Your Sydney web design company will be able to do this for you provided you choose one and make sure it’s a good one.
Tags: sydney web design, Sydney web design agency, web design service, website
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
May 26th, 2010
Shifted Pixels are web design experts. We have provided 5 tips and recommendations for successful website designs.
- Navigation – make sure your website is easy to navigate by creating clear, concise links to each page from the main homepage, and also create links between pages within your website that contain related content. For example if you have an ‘About Us’ section detailing what services/products your company provides, make sure you create links in this page to the other relevant pages containing information about your prices, services or product catalogues, so that visitors can easily find out more if they want to.
- Layout – Most Internet users are very experienced at visiting websites. Most visitors will literally scan a website in a few seconds and decide instantly if they want to stay and learn more or move on. It is therefore vitally important that the layout is attractive and easy to read, and free from clutter or too many adverts. Messy, unorganised websites will put people off immediately, as will websites that have more adverts than content.
- Loading Times – increasingly thanks to broadband, the internet is faster but not everyone will have quick loading times, so it is important that you minimise your website file sizes (graphics, photos, flash etc) so that your loading times are quick for all users (particularly with the take up of your smart phones – this has become very important). People simply will not visit your website if it is too slow and takes longer that a few seconds to load up each page.
- Social aspect – a good way to try and encourage visitors to stay longer on your site and visit again in the future is to set up social media functions such as blogs and forums.
- Browser Compatibility – not everyone uses Microsoft Internet Explorer, so make sure your website is compatible with all browsers available, including the latest versions of Firefox, Safari, Google Chrome etc
Alisdair Blackman is Managing Director of Shifted Pixels and has been a pioneer in the field of online marketing. With over 13 years experience in working with clients to devise strategies that bring about the best return on investment, he is a trusted authority and specialist in areas of commercialisation and monetisation and an avid content syndication expert.
Tags: information architecture, sydney web design, web design
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
August 11th, 2009
Shifted is pleased to announce the launch of the Goldwell website, we think its an amazing outcome and have really enjoyed working with the great team at Goldwell on this amazing website project!
Tags: sydney web design, web design
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
April 16th, 2008
Thanks for reading our blog, for our new readers, we are a sydney web design and web marketing company. We call ourselves “The online influence agency”!
If you are interested in a new web design for your website, we are the most fun, creative, results oriented and innovative sydney web design company.
We want to work with you. If you or anyone you know is looking for an awesome, hot as hell new web design, give us a call. We want to talk to you!
Tags: sydney web design, Sydney Web Marketing
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
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