If you remember around 26 odd years ago Apple released the Macintosh computer, doing so using a revolutionary advertisement which its only daytime televised broadcast was on January 22, 1984 during the third quarter of Super Bowl XVIII. It was created by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, Venice, produced by New York production company Fairbanks Films, and directed by Ridley Scott. Anya Major, at the time no other advertisements had ever thought to involve film writers, creators and directors or have a budget as large as this at $900,000
The advertisement which had no real connection to a computer and didn’t mention a single feature of the new technology being released but created such a stir in the community it created millions of dollars worth of media exposure.
If you haven’t seen the advertisement watch it below:
Valve has just announced that it will be releasing Half Life 2 a first-person shooter first released in 2004 in PC only to critical acclaim and largely considered to be a landmark title onto the Mac platform, to do so they have tried to take off the success of the original advertisement and remake it using characters from the game.
Watch the recreated commercial here:
A fantastic online marketing opportunity which I am sure will create a lot of viral success in the mac community.
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online!
If you have come aross our blog, you might know that Shifted Pixels is a Full Service Digital Agency in Sydney. We are a Sydney Marketing Agency, Video Production, Web Development and Search Marketing company.
We Provide
Marketing Strategy & Consulting
Marketing Planning and Implementation
Online Marketing and PR 2.0 Services
Web Design and Graphic Design
Web Useability and Accessibility
Marketing Business Blogs, Podcasts, RSS
Search Marketing and Social Media Optimisation
Marketing Reputation Management
If you are interested in the opportunities in Online Marketing and internet influence, feel free to give us a buzz for a quick chat.
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online!
We have submitted a number of our client web designs to CommandShift3, we will keep you posted with an update of what the design community thinks of our web designs…
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online!
This piece of research (that beautifully rolls up into a great viral piece) by the makers of Drambuie, is a great introduction on how paying yourself out and using negative customer feedback can improve your sales.
I think Guy Kawasaki’s advice on the value of polarising your customer base comes true in this piece.
Ive never tried Drambuie, but given this bunch of yokels hate it, it makes me want to go and try it
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online!
Just stumbled across a great Aussie startup MyInvites.com.au.
Its a wonderful little tool for taking care of events, invitations and RSVP lists.
MyInvites generates some pretty sweet looking invitations, and also tracks and manages all your RSVP’s.
If you do corporate events for a living this is a must for your toolbox, and if your having a party or organizing a reunion or farewell party, MyInvites is bloody brilliant!
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online!
Share on Facebook
Email this
Tweet This
Add to del.icio.us
Have your say!
Add a comment
2