April 28th, 2010
Monetising your websites content through syndication
I have carved out a niche for myself in not only providing versatile and growth orientated marketing strategies but also providing clients, post strategy with tools and connections via my network to leverage true value from the content they create via syndication.
The key to content is to make it relevant to a particular subject area (ideally a niche area), make the tone quasi-authoritative while also offering up rhetorical questions that are read by the reader as your effort to be open for comment thus, approachable and most of all unique.
Some of the most commercialised content on the web is not, as many would assume images and rich media (videos, podcasts etc) but rather a hybrid of BLOG style articles with some UGC (user generated content) elements.
After spending the last 12mths listening to a variety of media publishers and also content starved businesses, there is the need and I believe an opportunity for many online businesses to open up additional revenue streams via the introduction and by embracing the syndication of their content onto others.
If you would like to learn more or explore your own ability to syndicate your content onto others, please contact Shifted Pixels today as I would be only too happy to provide some counsel in this area.
Alisdair Blackman is Managing Director of Shifted Pixels and has been a pioneer in the field of online marketing. With over 13 years experience in working with clients to devise strategies that bring about the best return on investment, he is a trusted authority and specialist in areas of commercialisation and monetisation and an avid content syndication expert.
Alisdair Blackman is Managing Director of Shifted Pixels and has been a pioneer in the field of online marketing. With over 13 years experience in working with clients to devise strategies that bring about the best return on investment, he is a trusted authority and specialist in areas of commercialisation and monetisation and an avid content syndication expert.
Tags: Commercialisation, leveraging value from content, Monetisation, Online Marketing, online marketing strategist, online strategy, Sydney Digital Marketing, Sydney Online Marketing
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
April 7th, 2010
April 8th, 2010 (Sydney, Australia) – Shifted Pixels Sydney has appointed former Blackglass MD Alisdair Blackman as our new Managing Director. Blackman’s appointment on April 1 sees him take the leadership role to grow the strategic credentials of the digital agency.
Blackman is no stranger to the running of online marketing agencies having founded Blackglass and IXION Interactive – both of which were acquired by BlueFreeway/IPMG in 2006. Since leaving Blackglass, Blackman has been working as a freelance digital strategist working directly with clients in an advisory capacity.
Matt Vaughan, Shifted Pixels’ founder and General Manager: “We are very excited to welcome Alisdair to our ranks. His expertise in commercialisation strategy and online marketing enables us to offer our clients a more highly specialised holistic service offering.”
Shifted Pixels is a boutique digital agency founded July 2007 and work with a wide range of clients ranging from traditional ad agencies to large corporates and brands.
Shifted Pixels offers a unique approach to the fulfilment of digital and online marketing projects, specialising in areas of planning, creative and strategy.
Shifted Pixels offices are in Sydney Australia
Alisdair Blackman is Managing Director of Shifted Pixels and has been a pioneer in the field of online marketing. With over 13 years experience in working with clients to devise strategies that bring about the best return on investment, he is a trusted authority and specialist in areas of commercialisation and monetisation and an avid content syndication expert.
Tags: Alisdair Blackman, Matt Vaughan, online advertising, Online Marketing, online strategy, Sydney Online Marketing
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
February 21st, 2008
If you have come aross our blog, you might know that Shifted Pixels is a Full Service Digital Agency in Sydney. We are a Sydney Marketing Agency, Video Production, Web Development and Search Marketing company.
We Provide
- Marketing Strategy & Consulting
- Marketing Planning and Implementation
- Online Marketing and PR 2.0 Services
- Web Design and Graphic Design
- Web Useability and Accessibility
- Marketing Business Blogs, Podcasts, RSS
- Search Marketing and Social Media Optimisation
- Marketing Reputation Management
If you are interested in the opportunities in Online Marketing and internet influence, feel free to give us a buzz for a quick chat.
Tags: Online PR Sydney, Sydney Marketing Agency, Sydney Online Marketing, Sydney Online PR, Sydney Video Production, sydney viral marketing, sydney web 2.0 agency, sydney web design, Sydney Web Marketing
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
February 6th, 2008
We have been experimenting with the power of search engine domain name relevancy.
For example, in our business, we want to be top 5 in google for a whole bunch of keyphrases.
This includes some fairly competitive search keyphrases that many other companies want to be in the top 5.
Apparantly, one of the interesting thing about google and other search engines is that they place significant relevancy to keyword matching within domain names.
So we have just purchased
http://www.SydneyWebMarketing.com – Sydney Web Marketing
http://www.SydneyVideoProduction.com – Sydney Video Production
http://www.SydneyAdvertisingAgency.com – Sydney Advertising Agency
http://www.SydneyMarketingAgency.com – Sydney Marketing Agency
In theory, this will help us jump our rankings. We have redirected these domains to our existing website, which most importantly does have lots of relevant content to these keywords.
We will post an update in a week or 2 and let you know how effective domain name relevancy is for Search Engine Rankings
If your interested in Search Engine Optimistation and internet marketing, give us a buzz, we want to talk to you 
Tags: Keyword Research, search, search marketing, sem, seo, Sydney Internet Marketing, Sydney Online Marketing
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
February 5th, 2008
If your into sexy as hell web design and graphic design, we suggest checking out CommandShift3
Have a look at the Best Web Designs this Month and have a look at the Worst Web Design Ever
We have submitted a number of our client web designs to CommandShift3, we will keep you posted with an update of what the design community thinks of our web designs…
Tags: Sydney Digital Marketing, Sydney Internet Marketing, Sydney Online Marketing, sydney viral marketing, sydney web 2.0 agency, sydney web design, web design
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
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