November 21st, 2008
The Age has just published an article titled
Social networking can help business, based on Ross Dawson’s
Executive Insights into Enterprise Social Network Strategy report, released yesterday.
Much of the article describes the report, and takes some of the executive quotes used in the report. Then at the end, taken from a follow-up interview with me, it says:
Chairman of company Future Exploration Network Ross Dawson said there had been a transformation in the corporate attitude towards social networking over the past year.
“An initial scepticism and caution from executives has now shifted dramatically where they recognise that these can be extremely valuable for helping organisations perform more effectively,” Mr Dawson told AAP.
That’s the state of the nation. There absolutely has been a dramatic shift in attitude by senior executives towards social networks and similar tools in the enterprise over just the last year. However within many organizations there is a strong divide in perceptions, often meaning that relatively little happens.
The pace of change in how executives view social networks certainly suggests that this is not far from becoming truly mainstream in the enterprise.
Source: The Ross Dawson Blog
Tags: enterprise 2.0, social networking
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November 20th, 2008
Here is a copy of a presentation i did recently at the ABIC conference in Sydney, on how web 2.0 and social networks are changing consumer purchasing decisions.
The key point for the travel/adventure/backpacker industry is that their entire customer base are search & social media savvy and that they are creating reviews and telling stories about their experiences online.
This is a massive change in influence for this industry, in which even as little as 5 years ago travel agents and lonely planet were the sources of all wisdom for a large number of travellers. Now bottom up consumer generated content is fueling much of the decision processes for travel, accomodation, hostels and destinations.
It was a great presentation (for me anyhow) and i hope this added alot of value for some of the audience who were unaware people were talking about them.
The call to action is – your customers are actively seeking recommendation for your products and services on social websites – are you going to join the conversation?
Hopefully we will have some video of the presentation for you soon.
Tags: communities, consumer generated media, consumer influencer, conversations, social networking, web 2.0
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
August 11th, 2008
I came across a new Australian concept for a social networking site:
complementu.com.au
“A social networking interface connecting people who shared a moment. Despite age, sexuality, geographic location. ComplimentU is an outlet for positive comments guaranteed to put a smile on the face”.
Interesting idea. Great website. But will it be popular in a world where every second startup is a new idea for a social network? Or on a web where every second site is some form of social network?
It strikes me that this site may work better as an app on Facebook. But who am I to judge.
Good job on the site – always happy to plug an Aussie web entrepreneur.
Tags: communities, Fun, internet, social media, social networking
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
June 1st, 2008
Mark Pesce, Technology Futurist speaks about the Digital Media Revolution at the SAGEM conference, April 2008.
Part 1
[youtube=http://www.youtube.com/watch?v=m4h3fhXfN7c]
Part 2
[youtube=http://www.youtube.com/watch?v=E4gNBWBGPhM]
Tags: digital media, interestingness, social media, social networking
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
May 27th, 2008
How Twitter and Hyperconnectivity will change the future of business (Mark Pesce at AURemix08 Conference)
When Mark Pesce talks about the power of social connection and technology it all makes sense. Here he’s giving the keynote at AuRemix 08 and talking about the real power of of the internet and social networking. He is also sounding a call to action for those of us in business to use the technology to connect with each other in more authentic ways. The life of a cube dweller is not a good one, disconnected from real life in so many ways. But with this ability to use the power of hyperconnection we can become more than the sum of our parts. Worth listening to the whole thing …
http://www.viddler.com/player/f6a311f/
Thanks Aide-Memoire (Kate Carruthers) for the Source
Tags: Business, enterprise 2.0, hyperconnectivity, social media, social networking, web 2.0
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
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