December 20th, 2011

Choosing a Web Designer Sydney

If you are about to hire a web designer Sydney then you should give yourself a pat on the back. Plenty of people try to create their own websites, regardless of whether they rally know what they’re doing or not. If you want to make your business succeed then it’s important that you understand whether or not you have the expertise needed to ensure that your website design is perfectly suited for the type of branding that you want to do.

Creating a website and selling it isn’t the same as traditional advertising. Whereas traditional advertising was mostly one sided; internet advertising and internet marketing relies on the principle that you have various types of medium available to you. You also have to remember that a great deal of internet marketing is interactive, especially with the social media explosion and shared applications.

web designer Sydney

All of these components play into the creation of a successful website. This successful website is measured based on your ability to target your audience, which is what a web designer Sydney is going to ensure is done for you. Of course when you choose the person to do your marketing you should make sure you choose the right person or agency to work with.

Make sure that you get a chance to talk to the web designer personally. Even if you are hiring the services of an agency you should still make an effort to talk to your web designer, or if they are a team perhaps get a chance to talk to the lead web designer. This way you will get a feel for how they think and you will understand the flow of communication between the two of you.

When choosing a web designer it is also important to understand the type of work they do. Check their portfolio and make sure you see whether or not their designs are pretty much the same or are dynamic for each website. Do they adjust their technique to their client perhaps or do they stick to one type of element.

Lastly, check to see how the communication flow will go. Will you be working with the designers directly or will there be a middle man? Also, how will you approve designs and so on.

Understanding these two things will help you come up with a decision that will transition the process much faster and much easier. If you are thinking of hiring a web designer Sydney then choosing properly is definitely the only way to start.

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Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

August 19th, 2009

Social Media Revolution

[youtube=http://www.youtube.com/watch?v=sIFYPQjYhv8]

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Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

March 18th, 2009

25% of Australians on Facebook

Facebook has experienced a 18% rise during the last quarter of 2008 in Australia, to now boast 4.3 million Australians – up from 2.3 million from 12 months ago.

This number represents about 25% of the online population !

Source: Frontiering blog (Thanks Ian Farmer)

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Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

November 11th, 2008

The Social Technographics Ladder

The Social Technographics Ladder classifies people according to how they use social media and social technologies. Where are you on the ladder?

http://static.slideshare.net/swf/ssplayer2.swf?doc=social-technographics-explained-1205848868863165-5&stripped_title=social-technographics-explained

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Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

September 24th, 2008

Social Media Marketing in Australia

There is much buzz about social media marketing in Australia at the moment, which is great news for us. We have been delivering social media marketing to our customers for around 2 years and have a few stories to share.

One of the interesting things is oldskool advertising agencies trying to setup Social Media Marketing divisions without much experience in delivering real results. At the end of the day, they are all experimenting with their clients budgets.

At shifted pixels, we have been pulled into failed Social Media Marketing campaigns for a number of large marketing and advertising agencies to help them recover their positions and not look like complete jackasses to their fortune 500 clients.

So what can we share with you about Social Media Marketing? Well here are the tips of what not to do.

1. Social Media Marketing is not about spreading old creative in new ways

2. Social Media Marketing is not about shouting your traditional media marketing message in new channels

3. Social Media Marketing is a dangerous space. Your audience can revolt and take your message and use it against you

4. Bloggers are smarter and more influential in their networks than you are. Don’t abuse them, dont spam them.

5. You need to approach social media – relationship first.

6. If you are interesting enough to create an environment in which social media groups care about you, you might then earn the opportunity to talk about your product.

7. You can’t “polish a turd”. If your product stinks – Social media marketing can’t help you.

We will share more Social Media Marketing case studies in upcoming posts. Make sure you subscribe via email in the sidebar.

If you are interested here are some older / related posts in this space

If you have any questions or feedback, be sure to leave a comment.

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Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer