December 22nd, 2008
Velociroflcoptersaurus is best explained by our friends at Amnesia
“18 days ago, the word velociroflcoptersaurus never existed. No, not one single result in Google.”
Now a raging battle worthy of both ninja and pirate attensions has broken out on the interhoses.
Who will be #1 in in google for the search phrase “velociroflcoptersaurus” on the 13th January!
August 28th, 2008
There are many so called industry secrets when it comes to working out how search engine optimisation works to rank your website well.
The #1 secret behind search engine marketing is that there is no shortcuts. High quality, unique content that is actually interesting to other humans is the most effective way to get good search engine rankings.
That said there are always ways to optimise and improve what investments you are making into SEO.
Here is a few search engine placement rules to consider when trying to increase your page rank:
1. Make your site attractive to search engines / directories by including a human friendly plain text, meta / title tags and including h1, h2 and h3 tags on your web site, but be careful of over stuffing your website with fake content.
2. Select the right search engines / directories to submit your site to – if you submit your website to google, yahoo and msn live you have covered 90% of all internet searches. It’s important to get a high profile on search engines that receive high volume traffic so we recommend not worrying to much about the other search engines.
3. Many search engines prioritise web sites based on how frequently they are updated and the number of other websites that are linking to them, So the more content you have on your site, the more likely you are to be higher up the list in the search engine rankings.
4. An easy way to increase your Search Engine Rankings is to get links from other contextually relevant websites such as industry association sites. Try to get inbound links from external sides that have as a high google page rank as possible.
If this is all to confusing, or your are looking to outsource your Search Engine Optimisation to a ream of professionals who do SEO everyday. Give us a Buzz at Shifted – we are friendly and want to talk to you.
July 1st, 2008
In summary, clickfind is more than just a directory. It also has some features of search engines and is optimised for SEO, reflecting the changing way people look for information and buy online. We think of it as an online marketing platform for Aussie businesses.
It’s a great place to list your business online to give it better search engine optimisiation, and it has the ability to list all your business services and products online, to double up your listings in search engines.
I would highly recommend adding your business to this directory, my only complaint is the fact that is it charging $19.95 even for websites which don’t use all the features, such as listing all products and services, perhaps a basic plan with a once off registration fee might be more appropriate.
Differences from other directories include:
You can see more info here:
Benefits for businesses, fees, sign-up:
http://www.clickfind.com.au/advertise-online.cfm
FAQs and resources: http://www.clickfind.com.au/help/index.cfm
About clickfind: http://www.clickfind.com.au/about-clickfind.cfm
February 6th, 2008
We have been experimenting with the power of search engine domain name relevancy.
For example, in our business, we want to be top 5 in google for a whole bunch of keyphrases.
This includes some fairly competitive search keyphrases that many other companies want to be in the top 5.
Apparantly, one of the interesting thing about google and other search engines is that they place significant relevancy to keyword matching within domain names.
So we have just purchased
http://www.SydneyWebMarketing.com – Sydney Web Marketing
http://www.SydneyVideoProduction.com – Sydney Video Production
http://www.SydneyAdvertisingAgency.com – Sydney Advertising Agency
http://www.SydneyMarketingAgency.com – Sydney Marketing Agency
In theory, this will help us jump our rankings. We have redirected these domains to our existing website, which most importantly does have lots of relevant content to these keywords.
We will post an update in a week or 2 and let you know how effective domain name relevancy is for Search Engine Rankings
If your interested in Search Engine Optimistation and internet marketing, give us a buzz, we want to talk to you 
October 29th, 2007
While the US has engaged Online PR much more rapidly than many other countries, it is interesting to see some early activity in Online PR in Australia.
As far as we can see the Australian Online PR industry is evolving in several ways
There is much discussion about PR 2.0 amongst US blogs, yet most Aussie blogs seems to dance around the subject.
The reality is, PR has changed. PR is all about influencing the influencers. But as we have seen, the scope of influences have changed. No longer do TV, Newspapers and Radio hold the greatest influence over toady’s consumers. A recent stat we came across mentioned that 65% of all Australian consumer purchases greater than $200AUD were researched online (ABN 2007).
When researching online, bloggers and social recommendation often hold significantly more influence than spun up Press Releases on any of the major news outlets.
So how do we deliver real value Online PR in Australia?
Well, if PR is about influencing the influencers, then Online PR is about influencing Online Influences, weather the influences are search engines results, bloggers, consumer review sites, forums, social media and community networks such as Facebook and MySpace.
So how to you influence online?
At the end of the day, Online PR is different to Traditional PR. Online PR is a 2 way conversation, Traditional PR is a 1 way broadcast.
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Shifted Pixels provides Online PR Services and Consulting to Sydney and Australian based businesses, and we also offer white label consulting services to Traditional PR and Marketing agencies who may be looking to get ahead in this rapidly emerging space.
Call us for a quick chat with one of our friendly staff.
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