January 20th, 2012

Website Design in Sydney – Moving Forward

Finding yourself that agency that provides the services you need as far as website design in Sydney is concerned is obviously a key to surviving the harsh competition that accompanies online presence these days. Website design definitely puts you ahead of the competition but it isn’t a complete package if that’s all you’re relying on to charge you ahead. SEO is an example of these activities. This is part of the reason why plenty of first time website owners decide to employ SEO services. This is obviously the right thing to do, especially since the process takes up such a huge amount of time and effort, time and effort that could be spent on improving the business and on other marketing strategies. So what can you do moving forward?

Website Design in Sydney

Well, unbeknownst to quite a number of people there are simpler ways of getting your website seen and heard that go beyond the SEO realm. SEO is something that should be left to the SEO professionals but you can definitely undertake some activities that can take you an hour or maybe two, which will still help the visibility of the website that your web designer has just created.

For one you can add your website to your calling card. This may seem like a pretty simple thing to remember but a ton of people forget to do it. Even with the amount of press being to website design in Sydney there are some basic rules you will have to remember and nothing is more basic than getting your name on something.

Another action you can take is to make sure that you send out emails or letters publicizing the release of your website. Alternatively what you could also do is send them an email talking about a personalized message and then also announce your website. Focus on the benefits of your company services being online so that your customers better understand the implications of online shopping. It also helps to relate why your website is a good thing for them.

At the same time you can also pass the news by word of mouth or through social media. Share the experience with your friends, and ask them to pass it along. Talk to satisfied clients and ask them to add your website on a shout out. You should also add your website URL to your online resume.

As you can see there are plenty of things you can do that are simple and easy to manage. Getting a service that provides website design in Sydney shouldn’t be an end point, it should be a starting point for all these activities to take place.

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Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

December 22nd, 2008

Velociroflcoptersaurus – The SEO Battle :)

Velociroflcoptersaurus is best explained by our friends at Amnesia

“18 days ago, the word velociroflcoptersaurus never existed. No, not one single result in Google.”

Now a raging battle worthy of both ninja and pirate attensions has broken out on the interhoses.

Who will be #1 in in google for the search phrase “velociroflcoptersaurus” on the 13th January!

Velociroflcoptersaurus

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Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

August 28th, 2008

Search Engine Optimisation – The Secrets of Search Engines

There are many so called industry secrets when it comes to working out how search engine optimisation works to rank your website well.

The #1 secret behind search engine marketing is that there is no shortcuts. High quality, unique content that is actually interesting to other humans is the most effective way to get good search engine rankings.

That said there are always ways to optimise and improve what investments you are making into SEO.

Here is a few search engine placement rules to consider when trying to increase your page rank:

1. Make your site attractive to search engines / directories by including a human friendly plain text, meta / title tags and including h1, h2 and h3 tags on your web site, but be careful of over stuffing your website with fake content.

2. Select the right search engines / directories to submit your site to – if you submit your website to google, yahoo and msn live you have covered 90% of all internet searches. It’s important to get a high profile on search engines that receive high volume traffic so we recommend not worrying to much about the other search engines.

3. Many search engines prioritise web sites based on how frequently they are updated and the number of other websites that are linking to them, So the more content you have on your site, the more likely you are to be higher up the list in the search engine rankings.

4. An easy way to increase your Search Engine Rankings is to get links from other contextually relevant websites such as industry association sites. Try to get inbound links from external sides that have as a high google page rank as possible.

If this is all to confusing, or your are looking to outsource your Search Engine Optimisation to a ream of professionals who do SEO everyday. Give us a Buzz at Shifted – we are friendly and want to talk to you.

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Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

July 1st, 2008

Clickfind Business Directory


In summary, clickfind is more than just a directory. It also has some features of search engines and is optimised for SEO, reflecting the changing way people look for information and buy online. We think of it as an online marketing platform for Aussie businesses.

It’s a great place to list your business online to give it better search engine optimisiation, and it has the ability to list all your business services and products online, to double up your listings in search engines.

I would highly recommend adding your business to this directory, my only complaint is the fact that is it charging $19.95 even for websites which don’t use all the features, such as listing all products and services, perhaps a basic plan with a once off registration fee might be more appropriate.

Differences from other directories include:


  • Most directories just have business contact info and a brief overview of each business. clickfind can display info on up to 500 products and services for each business. This means businesses can promote their offerings much more widely, and customers can find what they need without first having to know what sort of business provides it.

  • A business owner can use their clickfind listing as their website if they want to. They can even have their own URL, email and Google maps listing
  • Product and service listings can link through to any page on the businesses’ website. Most directories just provide one link to the website home page. clickfind listings can also act as a direct route through to BUY products/services, if listing details are linked to the businesses’ website via an affiliate scheme.
  • clickfind verifies all listings to ensure the business has a valid ABN registration. This means clickfind results will always be from genuine Aussie businesses.
  • Listings are optimised for SEO performance, so users searching on Google will often find clickfind results (sometimes listed above results from the businesses’ own website). clickfind considers the whole process, rather than building a self-contained world like Sensis does with Yellow Pages.
  • Clickfind doesn’t carry advertising, or charge more to get results appearing at the top of the list. All results are based on relevance of keywords (and location/distance if specified). Most online directories serve less relevant nationwide results before more relevant local ones.
  • Clickfind provides other useful tools, like the ability to check your website rankings, manage enquiries, create shortlists, and will be adding other features to assist businesses with online marketing.

You can see more info here:

Benefits for businesses, fees, sign-up:

http://www.clickfind.com.au/advertise-online.cfm

FAQs and resources: http://www.clickfind.com.au/help/index.cfm

About clickfind: http://www.clickfind.com.au/about-clickfind.cfm

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Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

February 6th, 2008

Search engine keyphrase domain name relevancy

We have been experimenting with the power of search engine domain name relevancy.

For example, in our business, we want to be top 5 in google for a whole bunch of keyphrases.
This includes some fairly competitive search keyphrases that many other companies want to be in the top 5.

Apparantly, one of the interesting thing about google and other search engines is that they place significant relevancy to keyword matching within domain names.

So we have just purchased

http://www.SydneyWebMarketing.com – Sydney Web Marketing
http://www.SydneyVideoProduction.com – Sydney Video Production
http://www.SydneyAdvertisingAgency.com – Sydney Advertising Agency
http://www.SydneyMarketingAgency.com – Sydney Marketing Agency

In theory, this will help us jump our rankings. We have redirected these domains to our existing website, which most importantly does have lots of relevant content to these keywords.

We will post an update in a week or 2 and let you know how effective domain name relevancy is for Search Engine Rankings

If your interested in Search Engine Optimistation and internet marketing, give us a buzz, we want to talk to you :)

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Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer
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