There are many so called industry secrets when it comes to working out how search engine optimisation works to rank your website well.

The #1 secret behind search engine marketing is that there is no shortcuts. High quality, unique content that is actually interesting to other humans is the most effective way to get good search engine rankings.

That said there are always ways to optimise and improve what investments you are making into SEO.

Here is a few search engine placement rules to consider when trying to increase your page rank:

1. Make your site attractive to search engines / directories by including a human friendly plain text, meta / title tags and including h1, h2 and h3 tags on your web site, but be careful of over stuffing your website with fake content.

2. Select the right search engines / directories to submit your site to – if you submit your website to google, yahoo and msn live you have covered 90% of all internet searches. It’s important to get a high profile on search engines that receive high volume traffic so we recommend not worrying to much about the other search engines.

3. Many search engines prioritise web sites based on how frequently they are updated and the number of other websites that are linking to them, So the more content you have on your site, the more likely you are to be higher up the list in the search engine rankings.

4. An easy way to increase your Search Engine Rankings is to get links from other contextually relevant websites such as industry association sites. Try to get inbound links from external sides that have as a high google page rank as possible.

If this is all to confusing, or your are looking to outsource your Search Engine Optimisation to a ream of professionals who do SEO everyday. Give us a Buzz at Shifted – we are friendly and want to talk to you.