How does your company acquire customers?
How much do you pay in sales/marketing/operations for each new customer?
What is the cost for each new customer your acquire from each of the different channels you use to get customers?
What are the most profitable / cost-effective / scaleable channels of customer acquisition for your business?
This is one of the most interesting things about marketing 2.0, its entirely trackable and measurable.
For example you might track your
- blog
- website
- seach engine rankings
- online advertising
- email newsletter
- prosumers and fans
- bloggers and online journalists
- forums and online discussions
- facebook and social media
- word of mouth
- Public Relations
- TV
- Newspaper
- Business, Personal and Social Networking
and use this to understand the most cost-effective channels for your business.
How do you track the cost of acquiring new customers? What have been the most cost effective for your company?
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Shameless Plug
If you are interested in setting up processes and systems to track and report cross channel customer acquisition prices for your company, give us a buzz.
We do this every day for our clients and we would be happy to have a chat about your business to see if we can improve your marketing, sales and customer acquisition efficiently 
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