October 29th, 2007

Blogs as reliable as mainstream media says Australian Competition and Consumer Commission

Interesting news from the ACCC who say that Consumers consider blogs as reliable and as influential as mainstream media.

Sounds like call to action for online reputation monitoring Its also interesting to consider how the ACCC see’s its role in new media. Will they try to control and censor australian bloggers and online review sites.

“CONSUMERS who get their news from the internet are likely to trust a blog for reliability as much as a mainstream media site, the competition watchdog said today.

“For a growing base of users, these are all equally valid sources of news, information, entertainment and gossip, and users are not necessarily discriminating between traditional and new sources.”"

“For regulators like the ACCC, it means ensuring regulation relied on during the last century does not become an irrelevant fallback position that fails to serve the public’s best interests,” he said”.

This is very cool but also scary, what has made the internet great is its total freedom. Will that be eroded by Australian governments and what can we do to ensure that bloggers cannot be held legally liable if they critisise an Australian Company online.

Source: Courier Mail

Tags: Blog, blogs, consumer, conversations, internet, Marketing, online, pr, PR 2.0, reputation, reputation management, reputation monitoring, sem, seo, social media

Have your say!
Add a comment

Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online!

October 24th, 2007

New economy consumers are different

New economy consumers are different. Selling traditional mass market products in the new economy doesn’t work.

We are almost back to in the pre-industrial era of the fundamentally open market place, where buyers and sellers are 100% equal.

I think is is a broader change, markets are efficient and business as usual has changed. It will be increasingly more difficult to sell rubbish products and add some fancy marketing and become successful.

Social media, bloggers and online community’s will see through the lies and talk about it. This will lead to negative online conversations.

Negative conversation about your company/brand/service WILL impact your search engine reputation, which consumers DO read

The frightening part is what people say about online can never be erased, and can be searched for all time! With services like Google and Archive.org, your bad press online can never be erased!

If what your selling isn’t authentic, honest, real and of measurable value… start selling something that is, or it will damage you in the future. If you wouldn’t buy it yourself, don’t expect your customers too.

Tags: communities, consumer, conversations, Online PR, online reputation monitoring, pr, PR 2.0, reputation management, reputation monitoring

Have your say!
Add a comment

October 22nd, 2007

When online editorial meets banner advertising

Check out this unfortunate clash on SMH.com.au.

This kind of Editorial/Advertising clash would be difficult to find in traditional media, however with computer assisted banner ad placements we might see more and more of this online.

On one hand it may make sense for telstra to advertise here, maybe to try and overcome negative sentiment from the editorial. On the other hand telstra might be upset by this computer generated irony, and may request their adverting dollars back from SMH.