October 29th, 2007
Interesting news from the ACCC who say that Consumers consider blogs as reliable and as influential as mainstream media.
Sounds like call to action for online reputation monitoring 
Its also interesting to consider how the ACCC see’s its role in new media. Will they try to control and censor australian bloggers and online review sites.
“CONSUMERS who get their news from the internet are likely to trust a blog for reliability as much as a mainstream media site, the competition watchdog said today.
“For a growing base of users, these are all equally valid sources of news, information, entertainment and gossip, and users are not necessarily discriminating between traditional and new sources.”"
“For regulators like the ACCC, it means ensuring regulation relied on during the last century does not become an irrelevant fallback position that fails to serve the public’s best interests,” he said”.
This is very cool but also scary, what has made the internet great is its total freedom. Will that be eroded by Australian governments and what can we do to ensure that bloggers cannot be held legally liable if they critisise an Australian Company online.
Source: Courier Mail
Tags: Blog, blogs, consumer, conversations, internet, Marketing, online, pr, PR 2.0, reputation, reputation management, reputation monitoring, sem, seo, social media
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
October 24th, 2007
The Web is a Big Place. People are talking about you online and they arn’t censored in what they say. They can slander you in a second, and it you dont catch it in time: your bad press will end up in traditional media.
So how do you manage and monitor your online reputation?
First of all. Who is interested in Online Reputation Management.
- PR Agencies
- Marketing Departments
- Brand Managers
- CEO’s and Strategists
We have been using BuzzNumbers – Online Reputation Management to monitor and manage our online reputation.
If you are interested in Sydney Online Reputation Management then feel free to contact us for a chat. We wont bite, promise
Tags: online blog monitoring, Online Reputation Management, online reputation monitoring, reputation, reputation management, sydney media monitoring
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
October 24th, 2007
New economy consumers are different. Selling traditional mass market products in the new economy doesn’t work.
We are almost back to in the pre-industrial era of the fundamentally open market place, where buyers and sellers are 100% equal.
I think is is a broader change, markets are efficient and business as usual has changed. It will be increasingly more difficult to sell rubbish products and add some fancy marketing and become successful.
Social media, bloggers and online community’s will see through the lies and talk about it. This will lead to negative online conversations.
Negative conversation about your company/brand/service WILL impact your search engine reputation, which consumers DO read
The frightening part is what people say about online can never be erased, and can be searched for all time! With services like Google and Archive.org, your bad press online can never be erased!
If what your selling isn’t authentic, honest, real and of measurable value… start selling something that is, or it will damage you in the future. If you wouldn’t buy it yourself, don’t expect your customers too.
Tags: communities, consumer, conversations, Online PR, online reputation monitoring, pr, PR 2.0, reputation management, reputation monitoring
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
October 22nd, 2007
Meet Gen C…
The Influencer’s Influencer…
The Trend Spotters, the Cool Hunters, The Social Media Influencer’s, Bloggers and Media Critics that influence what consumers think online.
We met Gen C on our blog in July 2007, but only just recently (thanks to Nick Hodge at Microsoft) have we put a name to this elite breed of new thinkers.
“In the golden age of branding, several guests at the party held sway: brand, PR, marketing, external relations (ER), research, and the agencies. On top of that, we had a few occasional attendees, such as consumer affairs, investor relations, and community relations.
Today, in the golden age of consumer empowerment, we have the same party guests, but their sway is being challenged in a very big way by an aggressive, sometimes rude and abrupt new guest at the party: the consumer influencer.
They may have accrued influence over time or have situational influence (e.g., they were first to try and review the iPhone, hence setting off a broader chain reaction). That influence often spills from the online zone into the offline or vice versa. Indeed, today’s uber-influencers are largely platform agnostic, except they tend to have a more quantifiable digital trail of results online. Put another way, if you search their names, you’ll find evidence of something they said.”
One of the most interesting aspects of Gen-C, is they can’t be bought, reached by PR agencies or brought over to traditional media’s point of view.
They are often highly informed, highly critical, strongly opionated. They have little regard for trashing your reputation to millions of online readers if they percieve you to have wronged them in anyways.
So how do we manage and monitoring these what Gen-C says about your brand? We have been using BuzzNumbers recently to manage and monitor what Gen-C is saying about our clients. What have you been using?
What do you think of this Gen-C hype? (Gen-C Wikipedia) Leave a comment.
Tags: consumer, conversations, online blog monitoring, Online PR, online reputation monitoring, PR 2.0, reputation management, social media
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
October 22nd, 2007
Check out this unfortunate clash on SMH.com.au.
This kind of Editorial/Advertising clash would be difficult to find in traditional media, however with computer assisted banner ad placements we might see more and more of this online.
On one hand it may make sense for telstra to advertise here, maybe to try and overcome negative sentiment from the editorial. On the other hand telstra might be upset by this computer generated irony, and may request their adverting dollars back from SMH.
Tags: advertising, communities, Online PR, reputation management, reputation monitoring
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
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