October 29th, 2007
Interesting news from the ACCC who say that Consumers consider blogs as reliable and as influential as mainstream media.
Sounds like call to action for online reputation monitoring 
Its also interesting to consider how the ACCC see’s its role in new media. Will they try to control and censor australian bloggers and online review sites.
“CONSUMERS who get their news from the internet are likely to trust a blog for reliability as much as a mainstream media site, the competition watchdog said today.
“For a growing base of users, these are all equally valid sources of news, information, entertainment and gossip, and users are not necessarily discriminating between traditional and new sources.”"
“For regulators like the ACCC, it means ensuring regulation relied on during the last century does not become an irrelevant fallback position that fails to serve the public’s best interests,” he said”.
This is very cool but also scary, what has made the internet great is its total freedom. Will that be eroded by Australian governments and what can we do to ensure that bloggers cannot be held legally liable if they critisise an Australian Company online.
Source: Courier Mail
Tags: Blog, blogs, consumer, conversations, internet, Marketing, online, pr, PR 2.0, reputation, reputation management, reputation monitoring, sem, seo, social media
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
October 24th, 2007
The Web is a Big Place. People are talking about you online and they arn’t censored in what they say. They can slander you in a second, and it you dont catch it in time: your bad press will end up in traditional media.
So how do you manage and monitor your online reputation?
First of all. Who is interested in Online Reputation Management.
- PR Agencies
- Marketing Departments
- Brand Managers
- CEO’s and Strategists
We have been using BuzzNumbers – Online Reputation Management to monitor and manage our online reputation.
If you are interested in Sydney Online Reputation Management then feel free to contact us for a chat. We wont bite, promise
Tags: online blog monitoring, Online Reputation Management, online reputation monitoring, reputation, reputation management, sydney media monitoring
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
October 9th, 2007
Your Search Engine Rankings don’t just depend on how good your site is.
They depend on the quality of your competitors’ sites as well.
As a result, keeping an eye on your competition should be a regular part of every Marketers tactical plan.
Use these 25 tools to get the lowdown on your competitors sites.
Or hold on tight and keep an Eye out for the Shifted Pixels SEO Reporting Suite, KeyRankReports, Coming soon…
Tags: reputation, reputation management, search, seo
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
July 12th, 2007
Seriously, why is spam illegal and so bad that you can go to jail for it?
Direct Mail is the real crime!
We checked out mail today and it would have had a kilo of junk mail in there.
Here’s why DM sucks soo badly
1. Direct mail wastes precious natural resources (paper, manufacturing, energy), on the otherhand, Spam is just a bunch of zeros and ones in a server somewhere.
2. Junk mail creates soooo much paper/trash waste for councils/landfill/garbagetrucks, spam makes none of this.
3. Collecting mail can now be very frustrating and we have to sort it out which takes time and thought. You can also miss REAL legitimate mail, or dont get a letter in time cause it is burried in junk. Just like spam, but without the spamfilters! (Lightbulb… new business idea.)
We’re not hippies or anti marketing or anything, just damn frustrated and even angry at the crap these brands expect us to put up with.
I wouldn’t tolerate direct email if it was email spam, would you?
Tags: advertising, branding, consumer, Email, Ideas, reputation
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
July 9th, 2007
We have seen an explosion of consumer choice, a new level of scarcity of consumer attention, the growth of abundance of options and masses and masses of online consumer review and comparison sites.
Under 30’s have grown up with advertising, and are fully aware of the processes that corporate marketers use to sell them products.
Are there are more products than consumers need? Just go to the supermarket, you have 20 types of peanut butter, 200 types of cheese and 80 types of toothbrushes.
Want to but a tshirt online? Which one of the 10 million sites do you choose?
We could speculate that consumers and businesses make more choices based on social recommendation than advertisements.
We could also speculate that are seeing the end of the media-industrial era, and the rebirth of the pre-industrial era consumer run Market Place (this time with global, realtime efficiencies).
This new era is the market place of the people for the people. Of course there will still be a strong need for insustrial processes, but these will become commoditised as platforms, just like electricity and the railroads have become.
If you are selling a product, a service or an idea… spreading your brand will soon strongly rely on person to person social reccomendation.
But with so many products and features on offer, how do you get noticed? Instead of selling based on pure functionality, as a coat functionally keeps you warm, the new market is about style! So what defines style or fashion, social influence and reccomendation?
The drivers of social reccomendation are the early adopters, the merchants of cool. Those who take early risks and by breaking the norm send waves through the social landscape. Sometimes they succeed, and sometime they miss the mark. Aside from the risks of this space, this is the source of new social influence and trends. And this space must be recognised.
Dont think this only applies to consumer goods, business to business services and products follow the same rules. Business communities and social networks are potentially even closer, tighter and more intimate than those of the consumer social community. Is it possible that the tightness of the business community creates an even stronger desire to use the hip process or service or business practice?
The rules of consumer influenced have changed. Has your businsess shifted?
Tags: advertising, behaviour, branding, communities, consumer, design, internet, Marketing, online, pr, reputation, social networking, technology, viral, web 2.0
Call Shifted Today on 1300 144 367
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
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