New economy consumers are different. Selling traditional mass market products in the new economy doesn’t work.

We are almost back to in the pre-industrial era of the fundamentally open market place, where buyers and sellers are 100% equal.

I think is is a broader change, markets are efficient and business as usual has changed. It will be increasingly more difficult to sell rubbish products and add some fancy marketing and become successful.

Social media, bloggers and online community’s will see through the lies and talk about it. This will lead to negative online conversations.

Negative conversation about your company/brand/service WILL impact your search engine reputation, which consumers DO read

The frightening part is what people say about online can never be erased, and can be searched for all time! With services like Google and Archive.org, your bad press online can never be erased!

If what your selling isn’t authentic, honest, real and of measurable value… start selling something that is, or it will damage you in the future. If you wouldn’t buy it yourself, don’t expect your customers too.