April 7th, 2010

Alisdair Blackman joins Shifted Pixels

April 8th, 2010 (Sydney, Australia) – Shifted Pixels Sydney has appointed former Blackglass MD Alisdair Blackman as our new Managing Director. Blackman’s appointment on April 1 sees him take the leadership role to grow the strategic credentials of the digital agency.

Blackman is no stranger to the running of online marketing agencies having founded Blackglass and IXION Interactive – both of which were acquired by BlueFreeway/IPMG in 2006. Since leaving Blackglass, Blackman has been working as a freelance digital strategist working directly with clients in an advisory capacity.

Matt Vaughan, Shifted Pixels’ founder and General Manager: “We are very excited to welcome Alisdair to our ranks. His expertise in commercialisation strategy and online marketing enables us to offer our clients a more highly specialised holistic service offering.”

Shifted Pixels is a boutique digital agency founded July 2007 and work with a wide range of clients ranging from traditional ad agencies to large corporates and brands.

Shifted Pixels offers a unique approach to the fulfilment of digital and online marketing projects, specialising in areas of planning, creative and strategy.

Shifted Pixels offices are in Sydney Australia

Alisdair Blackman is Managing Director of Shifted Pixels and has been a pioneer in the field of online marketing. With over 13 years experience in working with clients to devise strategies that bring about the best return on investment, he is a trusted authority and specialist in areas of commercialisation and monetisation and an avid content syndication expert.

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Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

August 28th, 2009

A comparison of Online Advertising Costs by Industry Vertical

The publishers that charge advertisers the highest rates are those in the travel, tech and automotive verticals, according to Adify, which buys media on 12,000 publishers for 200 ad networks.

Below, see a chart from Adify that shows what rate — CPM, or cost per 1,000 impressions — publishers from 13 different verticals have charged advertisers over the past three quarters.

Travel leads with a $19.89 CPM; tech is second at $16.01; food is last at $3.63.

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Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer