There is much buzz about social media marketing in Australia at the moment, which is great news for us. We have been delivering social media marketing to our customers for around 2 years and have a few stories to share.

One of the interesting things is oldskool advertising agencies trying to setup Social Media Marketing divisions without much experience in delivering real results. At the end of the day, they are all experimenting with their clients budgets.

At shifted pixels, we have been pulled into failed Social Media Marketing campaigns for a number of large marketing and advertising agencies to help them recover their positions and not look like complete jackasses to their fortune 500 clients.

So what can we share with you about Social Media Marketing? Well here are the tips of what not to do.

1. Social Media Marketing is not about spreading old creative in new ways

2. Social Media Marketing is not about shouting your traditional media marketing message in new channels

3. Social Media Marketing is a dangerous space. Your audience can revolt and take your message and use it against you

4. Bloggers are smarter and more influential in their networks than you are. Don’t abuse them, dont spam them.

5. You need to approach social media – relationship first.

6. If you are interesting enough to create an environment in which social media groups care about you, you might then earn the opportunity to talk about your product.

7. You can’t “polish a turd”. If your product stinks – Social media marketing can’t help you.

We will share more Social Media Marketing case studies in upcoming posts. Make sure you subscribe via email in the sidebar.

If you are interested here are some older / related posts in this space

• Social Media Marketing – How to choose a Social Media Marketing Agency (June)
• Social Media Networks & Hyperconnectivity (May)
• Here comes everybody – Organising without Organisation (May)

If you have any questions or feedback, be sure to leave a comment.