We have been experimenting with the power of search engine domain name relevancy.

For example, in our business, we want to be top 5 in google for a whole bunch of keyphrases.
This includes some fairly competitive search keyphrases that many other companies want to be in the top 5.

Apparantly, one of the interesting thing about google and other search engines is that they place significant relevancy to keyword matching within domain names.

So we have just purchased

http://www.SydneyWebMarketing.com – Sydney Web Marketing
http://www.SydneyVideoProduction.com – Sydney Video Production
http://www.SydneyAdvertisingAgency.com – Sydney Advertising Agency
http://www.SydneyMarketingAgency.com – Sydney Marketing Agency

In theory, this will help us jump our rankings. We have redirected these domains to our existing website, which most importantly does have lots of relevant content to these keywords.

We will post an update in a week or 2 and let you know how effective domain name relevancy is for Search Engine Rankings

If your interested in Search Engine Optimistation and internet marketing, give us a buzz, we want to talk to you