December 20th, 2011

Choosing a Web Designer Sydney

If you are about to hire a web designer Sydney then you should give yourself a pat on the back. Plenty of people try to create their own websites, regardless of whether they rally know what they’re doing or not. If you want to make your business succeed then it’s important that you understand whether or not you have the expertise needed to ensure that your website design is perfectly suited for the type of branding that you want to do.

Creating a website and selling it isn’t the same as traditional advertising. Whereas traditional advertising was mostly one sided; internet advertising and internet marketing relies on the principle that you have various types of medium available to you. You also have to remember that a great deal of internet marketing is interactive, especially with the social media explosion and shared applications.

web designer Sydney

All of these components play into the creation of a successful website. This successful website is measured based on your ability to target your audience, which is what a web designer Sydney is going to ensure is done for you. Of course when you choose the person to do your marketing you should make sure you choose the right person or agency to work with.

Make sure that you get a chance to talk to the web designer personally. Even if you are hiring the services of an agency you should still make an effort to talk to your web designer, or if they are a team perhaps get a chance to talk to the lead web designer. This way you will get a feel for how they think and you will understand the flow of communication between the two of you.

When choosing a web designer it is also important to understand the type of work they do. Check their portfolio and make sure you see whether or not their designs are pretty much the same or are dynamic for each website. Do they adjust their technique to their client perhaps or do they stick to one type of element.

Lastly, check to see how the communication flow will go. Will you be working with the designers directly or will there be a middle man? Also, how will you approve designs and so on.

Understanding these two things will help you come up with a decision that will transition the process much faster and much easier. If you are thinking of hiring a web designer Sydney then choosing properly is definitely the only way to start.

Tags: , , ,

Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

May 26th, 2010

Another Stroke of Marketing Genious

If you remember around 26 odd years ago Apple released the Macintosh computer, doing so using a revolutionary advertisement which its only daytime televised broadcast was on January 22, 1984 during the third quarter of Super Bowl XVIII.  It was created by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, Venice, produced by New York production company Fairbanks Films, and directed by Ridley Scott. Anya Major, at the time no other advertisements had ever thought to involve film writers, creators and directors or have a budget as large as this at $900,000

The advertisement which had no real connection to a computer and didn’t mention a single feature of the new technology being released but created such a stir in the community it created millions of dollars worth of media exposure.

If you haven’t seen the advertisement watch it below:

Valve has just announced that it will be releasing Half Life 2 a first-person shooter first released in 2004 in PC only to critical acclaim and largely considered to be a landmark title onto the Mac platform, to do so they have tried to take off the success of the original advertisement and remake it using characters from the game.

Watch the recreated commercial here:

A fantastic online marketing opportunity which I am sure will create a lot of viral success in the mac community.

Tags: ,

Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

April 4th, 2008

A low cost of customer acquisition

How does your company acquire customers?

How much do you pay in sales/marketing/operations for each new customer?

What is the cost for each new customer your acquire from each of the different channels you use to get customers?

What are the most profitable / cost-effective / scaleable channels of customer acquisition for your business?

This is one of the most interesting things about marketing 2.0, its entirely trackable and measurable.

For example you might track your

  • blog
  • website
  • seach engine rankings
  • online advertising
  • email newsletter
  • prosumers and fans
  • bloggers and online journalists
  • forums and online discussions
  • facebook and social media
  • word of mouth
  • Public Relations
  • TV
  • Newspaper
  • Business, Personal and Social Networking

and use this to understand the most cost-effective channels for your business.

How do you track the cost of acquiring new customers? What have been the most cost effective for your company?

Please Leave a Comment.


Shameless Plug

If you are interested in setting up processes and systems to track and report cross channel customer acquisition prices for your company, give us a buzz.
We do this every day for our clients and we would be happy to have a chat about your business to see if we can improve your marketing, sales and customer acquisition efficiently :)

Tags: , , , ,

Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

December 16th, 2007

Social Media Metrics

http://static.slideshare.net/swf/ssplayer2.swf?doc=social-media-measurement-1194927971277530-2

Tags: , , , , , , ,

Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

August 30th, 2007

Internet Marketing, Online Marketing, Digital Marketing, Web Marketing? Whats the difference?

Well, as far as we can tell, Internet Marketing, Online Marketing, Digital Marketing and Web Marketing are just different names for the same thing.

What we can tell you is how people behave and interact with these different Key Phrases on the search engine

ID KeyPhrase GoogleResults OptimisedSites BackLinksCount DifficultyRank SearchesPerMonth
1 internet marketing 44,300,000 209,000 40,996 6,656 19,926
2 online marketing 52,500,000 163,000 6,518 7,246 5,150
3 web marketing 59,800,000 319,000 19,806 7,733 4,832
4 digital marketing 23,100,000 56,900 608 4,806 67

What we learn is that “Internet Marketing” is by far the most searched term of all the above phrases and that “Digital Marketing” is barely even on the radar.

Its also interesing to note that Web Marketing and Online Marketing have a similar amount of competition to “Internet Marketing” and do have a significant number of SEO Optimised sites for these keyphrases

Need help in choosing keywords or understanding Search Results and Search Competition in your Industry? Contact Shifted Pixels friendly team for more information on SEO and Keyword Research.

Tags: , , , , ,

Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer