Ive just started reading Clay Shirkys new book – Here comes everybody – and its wonderful.

I would recommend buying a copy or reading the blog.

You can also watch Clay Shirkys Video Lecture at Harvard on Heres comes everybody

From Amazon:

“How do trends emerge and opinions form? The answer used to be something vague about word of mouth, but now it’s a highly measurable science, and nobody understands it better than Clay Shirky. In this delightfully readable book, practically every page has an insight that will change the way you think about the new era of social media. Highly recommended.”
-Chris Anderson, editor-in-chief of Wired Magazine and author of The Long Tail

“Clay has long been one of my favorite thinkers on all things Internet– not only is he smart and articulate, but he’s one of those people who is able to crystallize the half-formed ideas that I’ve been trying to piece together into glittering, brilliant insights that make me think, yes, of course, that’s how it all works.”
–Cory Doctorow, co-editor of Boing Boing and author of Overclocked: Stories of the Future Present.