January 10th, 2012
Agencies that offer services for website design in Sydney aren’t hard to find. There are a dim a dozen whether you look online or whether you actually head on over to a physical location to find yourself a good web designer or web design agency. With the huge number of companies offering to fix up your website, you should really take the time to choose a good web design agency that will truly incorporate all of your needs and expectations. If you don’t know what comes first you should follow the following steps.
Step # 1 – Remember that you have to make sure your company has a solid message that you are gearing towards. This may not sound like something you would need for a web designer but it actually is. This is because web designers are supposed to use that information and that goal to come up with a way for it to be represented in a visual format to your customers. As they say so fervently, art does to a certain extent obviously imitate life. That means if you want your website design to actually be any good, you’re going to have to be able to say what type of message you want to be portrayed.
Step # 2 – Ask around. If you have friends, colleagues and resources within the same or a similar industry ask them how they chose the agency that would provide them website design in Sydney. Of course it’s ideal that you actually take a look at their website and figure out whether you actually like the design, but you should also as them what it was like working with the design company and any suggestions they have for you.
Step # 3 – Look at the design company’s website. You can get a ton of information from the website, not just in terms of what they do but also see how they represent themselves. At the same time, they should have links, samples and information about the company that they’ve worked for. This makes their website the best resource that you can have when it comes down to actually seeing the work that they do.
Step # 4 – Talk to someone. See whether or not you jive with how they think since this will also define how well you work together. Make sure you don’t find it difficult to communicate and make sure you are on the same page as far as moving towards your goal.
From then on the important thing is keeping constant and clear communication. If you want to find an agency that truly provides good website design in Sydney then these are the steps to follow.
Tags: design, Sydney, web designers, website design, website design in Sydney
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November 22nd, 2011
After hiring your web design Sydney service your next couple of steps go into setting up the website, approving the designs and ultimately typing up the code. These aspects usually take up most of the time allotted to web designs. Since most people look at the aesthetics or “look”, most of the focus in the design and development stages goes into the overall feel of the site. There are plenty of items to look into though, especially as you start polishing up your website and you start to look at the items on your website which don’t truly represent you or your business. Some of these often ignored elements are listed below for you. You can use them as a guide for items that need to be brought up with your web design agency.
Login screens – If you’ve got a login screen on your website you might as well make sure that it actually looks like the rest of your website theme. Just because your login screen seems like a relatively small item on your website, it pays to have uniformity in your web pages, regardless of whether or not this is on your main website on even or your web login page. It just shows professionalism and attention to detail to have a uniform web login page.
Links – When using your web design Sydney service you have to make sure to confirm how links look on a page. For example, most links appear in blue because this is the default colour of links, but it doesn’t really have to be. Also you have to think about what colour the link becomes after it has been clicked on. You will also want to make sure that whatever colour scheme has been used in the webpage is also used when it comes to the links. The proper contrast has to also be considered when creating links so that the links also contrast the colour of the page.
Forms – Unfortunately forms are typically overlooked by most website owners. In fact some web designers themselves forget to put additional elements into web forms. Web forms are your real link to the customers that visit your page. Your forms shouldn’t just ask for basic information but specific information. You may want to also have dropdowns added to your form to make it easier for your customers to fill or might even use this information yourself so that you can sort out inquiries.
Your whole website should have the right aesthetic and theme in order to make the site uniform and correctly represent who you are as a company your customers trust. Make sure you don’t forget these design elements when working with your web design Sydney.
Tags: aesthetic, design, web design, web design agency, Web Design Sydney, web design Sydney service
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At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
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November 10th, 2011
In order to make the most of your Sydney web design agency you have to be aware of some of the basic concepts that come with design. This doesn’t mean that you have to be an expert on design, rather it is always best to know a little bit about the subject matter that you are working with. Understanding the basic concepts allows you to give more suggestions while understanding the suggestions given to you. You should of course also listen to your web designers and it’s much easier to do that when you know what it is they’re actually talking about.
Colour – Colour is an extremely important part of design. The contrasting colours of a website are envisioned in complementary colours although there are some cases, especially when you are after harmony that contrast is toned own. Even when you look at a black and white screen or something that is monochromatic you are still essentially looking at some colour or the other. Colours differentiate how people see your site and whether or not it stands out for them. Make sure you tell your Sydney web design agency about this since they need to plan out their colour scheme as well.
Lines – The more lines you have the more solid your website looks. Take a look at cars for example. Older cars were typically more masculine and hard core which is why their lines were defined and straight. Nowadays cars have a sleeker look, not just because they are more aerodynamic but also because they are meant to appeal to both genders and be more fluid. The straighter the lines on your website are the more you evoke masculinity or technology. On the other hand curves can represent softness and fluidity. Most designers create a balancing act between the lines and will use a mixture of the two types of lines. Which line overpowers the other however will be defined by what your company needs in terms of branding.
Font – If you think fonts are immaterial to design then you’re wrong. Fonts are meant to follow the theme of your website and thus be based on both the colours as well as the lines which are visible on your page. Just like colours, certain fonts evoke certain feelings and also evoke a sense of masculinity or femininity. Fonts can also be chosen based on the type of industry that you’re in or the feel of what you want your company to be.
Plenty of other elements are involved in design but these are some of the most basic and essential for you to know in order to work well with your Sydney web design agency.
Tags: concepts, design, designers, sydney web design, web design, web designers
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At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
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May 27th, 2008
These comments by Avinash Kaushik, Google’s analytics guru, are true for many corporate websites. He “thinks one of the reasons why so many websites ‘suck’ today is because of the hippo – as in the ‘highest paid person’s opinion.’
And, yes, you’re likely a hippo – a successful advertising executive, CMO or brand manager, pulling in a six-figure income, often found pontificating about what does and doesn’t work online. You use tried-and-true metrics such as unique visitors and click-through rates to decide on the best design for your landing page or what content is best suited on your product site. “
[Source: AdAge]
In my experience it is often the least qualified person in the building who gets to decide the design and functionality for the company website.
This is a a fascinating phenomenon. In many other industries people actually take notice of their domain knowledge specialists. You don’t find people telling the bridge engineers to move this pillar over 3 metres to suit a personal aesthetic. But in web everyone is an expert and can tell you how to do your job.
Many people working in advertising and marketing are steeped in print media tradition and knowledge and have little understanding of what the web is like and how people consume that media. I do wonder if this will change with a new generation coming through or not?
Source: Carruthers via Aide-mémoire
Tags: design, web design, Web Marketing, websites
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
September 12th, 2007
Here is the latest Video from our WebTV Show – Get Shifted! TV
[youtube=http://www.youtube.com/watch?v=hVSaWUjRfwc]
Tags: behaviour, communities, consumer, design, Ideas, Marketing
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit.
Give us a call, we would love to help your business grow online!
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