August 12th, 2008

New Privacy Law Reforms

The Australian Law Reform Commission has passed down a number of recommendations to change Australia’s privacy laws to protect citizens from the prying eyes of the media.

The new laws would enable citizens to sue the media for invasion of privacy if:

* There has been an interference with their home or family life;

* They have been subject to unauthorised surveillance;

* Their correspondence or private communication has been interfered with; or

* Sensitive facts about their private life have been disclosed.

But for an action to succeed, the complainant must also prove they had a “reasonable expectation to privacy” and the conduct must have been “highly offensive” to a reasonable person. In its report, the ALRC said people should be protected from unwanted intrusion.

The “Right to Know Coalition” which by the way represents Australia’s top media groups, has opposed the recommendations, I think, because they have the potential to ruin top rating prime time hits such as “Today Tonight” and “A Current Affair”.

Suddenly these shows may lose their ability to push onto people’s property and enter their houses berrating them with questions, the answers of which will be taken out of context in editing anyway! Shame, Shame Shame.

Whilst Matt the citizen fundementally supports these recommendations, it does cause me to think of how these changes could effect the digital marketing space in the future.

Will there come a time where users could sue agencies for tracking click-thrus on email marketing campaigns? Could Facebook advertising potentially qualify as an invasion of privacy? Surely this could spell trouble for Social Media Marketing.

But for now I am writing this blog post with a smug smile on my face. I’m always pleased when someone kicks commercial TV in the guts. Not that I ever watch any, it’s been youtube and torrents for a long time now.

Wait torrents! How would these new laws effect the free trade agreement with the states and the copyright laws. Would the MPAA still be able to track torrent downloads? Surely that is a big enough privacy invasion to warrant a class action. :-)

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Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

February 18th, 2008

Who Is A Libertarian?

A libertarian is one who rejects the idea of using violence or the threat of violence – legal or illegal – to impose his will or viewpoint upon any peaceful person.

Generally speaking, a libertarian is one who wants to be governed far less than he is today.

A libertarian believes that the government should protect all persons equally against external and internal aggression, but should otherwise generally leave people alone to work out their own problems and aspirations.

While a libertarian expects the government to render equal protection to all persons against outright fraud and misrepresentation, he doesn’t expect the government to protect anyone from the consequences of his own free choices.

A libertarian holds that persons who make wise choices are entitled to enjoy the fruits of their wisdom, and that persons who make unwise choices have no right to demand that the government reimburse them for their folly.

A libertarian expects his government to establish, support, and enforce the decisions of impartial courts of justice-courts which do not recognize or refer to a person’s race, religion, or economic status. If justice is to be rendered, the decisions of these courts must be as binding upon government officials and their actions as upon other persons and their actions.

A Libertarian respects the right of every person to use and enjoy his honestly acquired property – to trade it, to sell it, or even to give it away – for he knows that human liberty cannot long endure when that fundamental right is rejected or even seriously impaired.

A libertarian believes that the daily needs of the people can best be satisfied through the voluntary processes of a free and competitive market. And he holds the strong belief that free persons, using their own honestly acquired money, are in the best possible position to understand and aid their fellow men who are in need of help.

A Libertarian favors a strictly limited form of government with many checks and balances-and divisions of authority-to foil the abuses of the fearful power of government. And generally speaking, he is one who sees less, rather than more, need to govern the actions of others.

A libertarian has much faith in himself and other free persons to find maximum happiness and prosperity in a society wherein no person has the authority to force any other peaceful person to conform to his viewpoints or desires in any manner. His way of life is based on respect for himself and for all others.

A Libertarian doesn’t advocate violent rebellion against prevailing governments-except as a last resort before the concentration camps. But when a libertarian sees harm rather than good in certain acts of government, he is obligated to try his best to explain to others who advocate those measures why such compulsory means cannot bring the ends which even they desire.

The libertarian’s goal is friendship and peace with his neighbors at home and abroad.

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Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer