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December 3rd, 2007
Is creativity being strangled by the law?
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At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online!
November 2nd, 2007
When Social Networks Collide – Meet Google OpenSocial
We have been having some interesting discussions recently about what happens when social networks meet.
For example we recently hooked up out Twitter account to Our Facebooks, and all of a sudden you realise you send messages to Twitter that you probably don’t want your Facebook Friends to see.
It is our understanding that different social networks often have different types of social contacts and require different types of communications.
- Twitter are my geek/blogger/influencer friends
- Facebook are my school buddies
- MySpace is all the Cool Bands i like
- LinkedIN are all my serious contacts i know through work.
- WAYN/Hi5 etc are my Travel/Global Buddies
Well if you thought the safety (and sanity) of keeping different information available for different social networks was here to stay, Google OpenSocial, blows that wide open.
According to the Google Press Release, Google OpenSocial will unite MySpace, Bebo, Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING. A fairly large list.
Here’s the big question – Will Facebook now be forced to join OpenSocial? Google says they are talking to “everyone.” This is a major strategic decision for Facebook, and they may have little choice but to join this coalition.
Some people are saying this is Google Attack on Facebook. Instead of buying a right in facebook, like microsoft, google decides to compete.
I love Seth Godins take on this one
“Usually, when you destroy the barriers in an existing industry, everyone loses… except you.”
Have you had any experiences of social networks colliding? What do you think of Googles Plans? Please leave a comment or reply to this on your blog 
)
Sources:
http://www.alleyinsider.com/2007/11/myspace-joining-google-coalition.html
http://www.alleyinsider.com/2007/10/will-googles-antifacebook-plan-work.html
http://sethgodin.typepad.com/seths_blog/2007/11/changing-the-ga.html
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At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online!
November 2nd, 2007
Why does a salad cost more than a big mac?
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online!
November 2nd, 2007
YouTube Party Costume
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online!
October 29th, 2007
Online PR in Australia
While the US has engaged Online PR much more rapidly than many other countries, it is interesting to see some early activity in Online PR in Australia.
As far as we can see the Australian Online PR industry is evolving in several ways
- Traditional PR agencies are adding digital media to their services ( with little understanding of the depth and technical aspects required by Online PR)
- Boutique Technology PR agencies sprouting up – who are reasonably solid and do embrace social media or SMO (but don’t cover SEO)
- Web and SEO agencies rebadging their work as Online PR (without the holistic approach required)
There is much discussion about PR 2.0 amongst US blogs, yet most Aussie blogs seems to dance around the subject.
The reality is, PR has changed. PR is all about influencing the influencers. But as we have seen, the scope of influences have changed. No longer do TV, Newspapers and Radio hold the greatest influence over toady’s consumers. A recent stat we came across mentioned that 65% of all Australian consumer purchases greater than $200AUD were researched online (ABN 2007).
When researching online, bloggers and social recommendation often hold significantly more influence than spun up Press Releases on any of the major news outlets.
So how do we deliver real value Online PR in Australia?
Well, if PR is about influencing the influencers, then Online PR is about influencing Online Influences, weather the influences are search engines results, bloggers, consumer review sites, forums, social media and community networks such as Facebook and MySpace.
So how to you influence online?
- Find out who is actually influential. We use BuzzNumbers Online Media Measurement to evaluate just where and who is influencing
- Target these Influencers and evaluate who can be contacted (you may require some technical research methods to find out exactly how to contact these people)
- Engage in relevant, honest, authentic, spin-free conversations with these Influencers
- Be prepared to take negative feedback, and to openly and honestly address the critisism.
- Offer influencers something of real value.
At the end of the day, Online PR is different to Traditional PR. Online PR is a 2 way conversation, Traditional PR is a 1 way broadcast.
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Shifted Pixels provides Online PR Services and Consulting to Sydney and Australian based businesses, and we also offer white label consulting services to Traditional PR and Marketing agencies who may be looking to get ahead in this rapidly emerging space.
Call us for a quick chat with one of our friendly staff.
Call Shifted Today on 02 8005 1568
At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online!
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