November 20th, 2008

How web 2.0 and social networks are changing consumer purchasing decisions (ABIC)

Here is a copy of a presentation i did recently at the ABIC conference in Sydney, on how web 2.0 and social networks are changing consumer purchasing decisions.

The key point for the travel/adventure/backpacker industry is that their entire customer base are search & social media savvy and that they are creating reviews and telling stories about their experiences online.

This is a massive change in influence for this industry, in which even as little as 5 years ago travel agents and lonely planet were the sources of all wisdom for a large number of travellers. Now bottom up consumer generated content is fueling much of the decision processes for travel, accomodation, hostels and destinations.

It was a great presentation (for me anyhow) and i hope this added alot of value for some of the audience who were unaware people were talking about them.

The call to action is – your customers are actively seeking recommendation for your products and services on social websites – are you going to join the conversation?

Hopefully we will have some video of the presentation for you soon.

How Social Networks are changing Consumer Behavior, ABIC – Travel & Backpackershttp://static.slideshare.net/swf/ssplayer2.swf?doc=abic-nick-holmes-a-court-pres-v3-1226562054531236-9&stripped_title=how-social-networks-are-changing-consumer-behavior-abic-travel-backpackers-presentation
View SlideShare presentation or Upload your own. (tags: social networks)

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September 24th, 2008

Social Media Marketing in Australia

There is much buzz about social media marketing in Australia at the moment, which is great news for us. We have been delivering social media marketing to our customers for around 2 years and have a few stories to share.

One of the interesting things is oldskool advertising agencies trying to setup Social Media Marketing divisions without much experience in delivering real results. At the end of the day, they are all experimenting with their clients budgets.

At shifted pixels, we have been pulled into failed Social Media Marketing campaigns for a number of large marketing and advertising agencies to help them recover their positions and not look like complete jackasses to their fortune 500 clients.

So what can we share with you about Social Media Marketing? Well here are the tips of what not to do.

1. Social Media Marketing is not about spreading old creative in new ways

2. Social Media Marketing is not about shouting your traditional media marketing message in new channels

3. Social Media Marketing is a dangerous space. Your audience can revolt and take your message and use it against you

4. Bloggers are smarter and more influential in their networks than you are. Don’t abuse them, dont spam them.

5. You need to approach social media – relationship first.

6. If you are interesting enough to create an environment in which social media groups care about you, you might then earn the opportunity to talk about your product.

7. You can’t “polish a turd”. If your product stinks – Social media marketing can’t help you.

We will share more Social Media Marketing case studies in upcoming posts. Make sure you subscribe via email in the sidebar.

If you are interested here are some older / related posts in this space

If you have any questions or feedback, be sure to leave a comment.

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Call Shifted Today on 1300 144 367 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

August 13th, 2008

hyperconnectivity, hyperempowerment, hypermimesis, hyperpolitics (MPesce)

http://www.viddler.com/player/aa10e87e/90.522/

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Call Shifted Today on 1300 144 367 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

August 11th, 2008

Complementu.com.au

I came across a new Australian concept for a social networking site:

complementu.com.au

“A social networking interface connecting people who shared a moment. Despite age, sexuality, geographic location. ComplimentU is an outlet for positive comments guaranteed to put a smile on the face”.

Interesting idea. Great website. But will it be popular in a world where every second startup is a new idea for a social network? Or on a web where every second site is some form of social network?

It strikes me that this site may work better as an app on Facebook. But who am I to judge.

Good job on the site – always happy to plug an Aussie web entrepreneur.

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Call Shifted Today on 1300 144 367 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

December 13th, 2007

Why “Hit Culture” is dying

I turned on the radio for the first time in a long time this morning … i found their marketing slogans rather curious.

“Sydney #1 Hit Music Station” – Hit Music? What happened to the Best music, or the Newest music, or your favorite golden greats music.

If i was running a radio station, i would probably look to have a different slogan than “Today’s Hit Music”

What is Hit Music anyways? Who decides what a “hit” is? I’m pretty sure its not the consumers of the hit music, i’m pretty sure its a bunch of fat old cocaine using, yacht sailing music execs… I’m also damn sure at best its not a democratic process

I think increasingly today and tomorrows consumers like to see themselves as cultural entrepreneurs, people who find cool new songs, artists, video clips, blogs, website etc – and try to be the first to share it with their friends.

Hit Culture is fighting uphill against this trend, Hit culture is trying to tell you than because everyone else is listening to it that its the best for you, Not the other way around.

I mean, sure JT and Brittany get a lot of play, but i think less and less people want to be listening to stuff that everyone else is listening to. New economy consumers crave the niche, the new, the unique. They want to be the first.

Combine the attention economy, the long tail, consumer generated media, bottom up publishing, social aggregation and voting systems and we end up with a situation where consumers don’t need radio stations telling them what is cool to listen to today.

Sites like The Hype Machine consistently prove this. They ongoingly have the coolest music way before even the studios have released this music, and often enough some of the material the The Hype Machine makes great ends up on the radio.

On the other hand, im sure im a little bit wrong … some people just love turning on the TV and watching Today Tonight or E! Entertainment news…

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Call Shifted Today on 1300 144 367 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer
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