November 16th, 2008
The new rules for the new economy can be summarized as:
Where ever attention flows, money will follow.
Almost anything else except attention can be manufactured as a commodity. Luxury goods are only luxuries temporarily. They quickly are counterfeited and commodified. Premium brands are only premium because they garner a surplus of attention.
Maintain an incoming flow of attention and money will follow.
October 12th, 2007
This story does a good job of pointing out how Legal Prosecuters can trash anyone’s reputation just by filing suit.
With increased social media intensity, blogs, and other new media forms this threat is even worse than it was a few years ago.
It is interesting how bloggers, combined with Google Rank, can trash someone on the Internet without the slandered having any recourse.
At Shifted Pixels, we work with australias leading brands and deliver real time online media monitoring and online media reputation management.
Call us to find out more 
October 11th, 2007
Our friends at PearlPR just sent us this info on Worldwide Search Statistics for August 2007
Some interesting results
Thanks Hollie for the Info
October 8th, 2007
The web is a sea of conversations navigated by search. We have talked alot about search in our blog but what about conversations?
If you havn’t read The ClueTrain Manifesto, then you will enjoy the following
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.
Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do.
But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about “listening to customers.” They will only sound human when they empower real human beings to speak on their behalf.
While many such people already work for companies today, most companies ignore their ability to deliver genuine knowledge, opting instead to crank out sterile happytalk that insults the intelligence of markets literally too smart to buy it.
However, employees are getting hyperlinked even as markets are. Companies need to listen carefully to both. Mostly, they need to get out of the way so intranetworked employees can converse directly with internetworked markets.
Corporate firewalls have kept smart employees in and smart markets out. It’s going to cause real pain to tear those walls down. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in….
October 4th, 2007
Apparently sprinters reach their highest speed right out of the blocks, and spend the rest of the race slowing down. The winners slow down the least. Its that way in most new business too.
The earliest phase is usually the most productive.
The striking thing about this phase is that its often completely different from what people think “business” looks like. When you think business you think suits, offices, boardrooms, reports. However most successful businesses are the opposite of this, and whats more they are probably the most productive part of the whole economy.
Why the disconnect? I think there’s a principle at work here: the less energy people spend on performance, the more they spend on appearance to compensate.
Whats worse is that the energy people spend on seeming impressive, actually makes their performance worse!
Suits, for example, don’t help people think better. I bet most executives at big companies do their best thinking when they wake up on Sunday morning and are making coffee in a bathrobe (or in the shower or reading a bedtime story to their kids). That’s when you have really big ideas! Just imagine what a company would be like if people could think that well at work all the time.
I don’t have a proposal for how to achieve this in the real world, but it did seem interesting to pry this topic open.
Sometimes i think professionalism is a dieing fad from the 1970’s. Today we want authentic, genuine products, partners, clients, suppliers and friends. Real people who do real work. No longer does the bland, fake “take a number and get in line” sterility of professionalism cut it for the informed, seasoned, advertising-hardened consumer.
What do you think, leave a comment on the blog…
Disclaimer: Thanks to Jessica Livingstone and Paul Graham for Inspiration
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