November 10th, 2011

Sydney Web Design Basics – Aesthetics

In order to make the most of your Sydney web design agency you have to be aware of some of the basic concepts that come with design. This doesn’t mean that you have to be an expert on design, rather it is always best to know a little bit about the subject matter that you are working with. Understanding the basic concepts allows you to give more suggestions while understanding the suggestions given to you. You should of course also listen to your web designers and it’s much easier to do that when you know what it is they’re actually talking about.

Sydney Web Design
Colour – Colour is an extremely important part of design. The contrasting colours of a website are envisioned in complementary colours although there are some cases, especially when you are after harmony that contrast is toned own. Even when you look at a black and white screen or something that is monochromatic you are still essentially looking at some colour or the other. Colours differentiate how people see your site and whether or not it stands out for them. Make sure you tell your Sydney web design agency about this since they need to plan out their colour scheme as well.

Lines – The more lines you have the more solid your website looks. Take a look at cars for example. Older cars were typically more masculine and hard core which is why their lines were defined and straight. Nowadays cars have a sleeker look, not just because they are more aerodynamic but also because they are meant to appeal to both genders and be more fluid. The straighter the lines on your website are the more you evoke masculinity or technology. On the other hand curves can represent softness and fluidity. Most designers create a balancing act between the lines and will use a mixture of the two types of lines. Which line overpowers the other however will be defined by what your company needs in terms of branding.

Font – If you think fonts are immaterial to design then you’re wrong. Fonts are meant to follow the theme of your website and thus be based on both the colours as well as the lines which are visible on your page. Just like colours, certain fonts evoke certain feelings and also evoke a sense of masculinity or femininity. Fonts can also be chosen based on the type of industry that you’re in or the feel of what you want your company to be.

Plenty of other elements are involved in design but these are some of the most basic and essential for you to know in order to work well with your Sydney web design agency.

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Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

October 28th, 2011

Web Design Sydney Essentials

If you decide to hire a web design Sydney service you must have an idea of what it is that you want to achieve first. Understanding what your company needs, or the direction it is going in will not only help you, but will also help the web designer and developer in figuring out what to provide. When talking about web design you pretty much think of three things; function, look and navigability.

Web Design Sydney

Function – When talking about function you have to think about what it is that your website should be able to do. Think about it this way. What good is a website that just looks good? Sure it may be pretty, which will be great for your designer from a visual perspective but what about you? In order to truly be able to get a website to function well, it’s important that you know what the function of the website is going to be.

Depending on your audience and goal in creating the website, your functions should follow these goals. If you are creating a website to get more information from your customers for example, you’ve got to have a form or discussion board for them to use. On the other hand if you are hiring and want to use your website as an application area then that should be a part of the design. You can have multiple functions of course but you need to make sure your web design Sydney provider knows your needs in order to incorporate these functions.

Look – Of course web design just wouldn’t be called web design if it didn’t think about the look and feel for the website. The look of your website has to be able to do two things; attract your customers and reflect you brand. If you are able to visually do this then you are definitely on your way to a better website. Make sure your web designer understands this concept completely because it will allow him to give a much better representation of your company as well.

Navigability – You probably don’t have the time to sit around and go through what seem like never ending pages. One of the biggest problems in web design is that some pages are so complicated no one knows where to go anymore. Make sure your customers know exactly where to go by making the site easy to browse.

These three things are the most basic and fundamental concepts in the design of your website. Make sure you consider all of them before hiring your web design Sydney service.

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Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

October 24th, 2011

Why You Need to Get a Good Sydney Web Design Service for Your Website

If you’re thinking about setting up a website for your company the first and most crucial step is to get a Sydney web design company that can actually meet your needs and requirements. If this is the first time you’ve ever gotten a website done for yourself then you’ll definitely do well to get yourself a web design service. A web design agency doesn’t just help you figure out a look for the website that you want are going to get created, rather the web design service can also give you valuable advice as to how to make your website even more captivating.Sydney web design

According to most advertising and marketing campaigns your first goal is to make sure that you are seen. What that means for your website is that you have to provide enough oomph and aesthetic for your website to be visually captivating and have that wow factor.

One of the important items that your web design company needs to look at when it comes to your aesthetic appeal is the layout of your website. A lot of people forget this fact, but layout is an extremely important factor is aesthetic appeal.

All the beautiful graphics and pictures in the world aren’t going to be able to make a badly laid out website look good and your Sydney web design agency will be able to tell you this. If you’ve ever gone to a website completely scattered with ads or one that is messy the likelihood of you staying on that site is minimal. This is because our brains can only process so much information so the look of a cluttered site is rejected by the way our brains work.

Other than being able to grab the attention of your customers your website also has to be able to keep their attention and that’s going to be your second goal for the website. In order to get people to stay, your website has to be beautiful and functional at the same time. Your website has to be easy to navigate otherwise people will give up trying to go though the site. That’s why you’ve got to make sure that give function to back up your form. In fact according to the concept of design your function comes first.

So basically you have two things to really make sure your website is able to do and that’s to grab attention and retain it. Your Sydney web design company will be able to do this for you provided you choose one and make sure it’s a good one.

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Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

September 20th, 2011

Sourcing Good Web Designers in Sydney

If you’re looking for web designers in Sydney then you’re in luck. Sydney is not just a cosmopolitan melting pot of different people from different cultural backgrounds; it is a place where technology isn’t a choice it’s a way of life. This is evident not just from the number of schools that offer web technology and multimedia design but also from the number of people who work in the web design field. That being said, even though you are in a location that has an abundance of web designers, you should be able to choose the one who will bring the most benefit to your business. Here are a few ways that you can do that.

Web Designers SydneyFirst of all pay close attention to how much they talk about themselves or how little they talk about you. Just like any service provider their goal should be getting your business to the next level. It’s a given of course that they will make an effort to win over your business but they should be finding out a little more about your business before trying to sell you the marketing spiel.

Secondly you have to make sure they know what they’re doing. You can ask if they know how to write code and what languages they write their code in. Even though you may not be adept at code it helps to ask them this question. That way if things go wrong moving forward you have their word to go on.

When choosing web designers in Sydney you should also make the effort to find out who they are as a person. People who work together on a team need to know and understand each other’s personalities. This way you will understand whether or not you will be able to work together or not. You may have gotten a great web designer for example, but if the two of you don’t get along then you aren’t going to get the work you expect.

Remember to look at their portfolio. Different web designers have their own styles. Unfortunately some are not as flexible as others. The more flexible they are the better because it means they can make you stand out.

Ultimately your web designer must be able to incorporate the things you need with their own talent. This fusion of artistic and business between you and the web designers in Sydney will get you the best results.

Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer

September 10th, 2011

Sydney Website Designer Tips

If you’re a Sydney website designer then chances are you’re pretty busy. Web designing is probably one of the biggest growing industries in the market today and with good reason. Where architects plan the look and feel of a building, web designers plan the look and feel of a website. It is also highly possible that you are a coder as well as a designer, in which case you could also compare yourself to an engineer.

As a web designer there are a couple of things that are important for you to know and if you’re starting out you can find a couple of good tips here:

1) Have a good planning process for your clients – You may know what’s going on in your head but your clients don’t. Use a wireframe program to make sure your client understands what their website is going to look like.
Sydney Website Designer
2) Learn how to code – Alright, there’s obviously been some controversy around this topic and there has been a lot of back and forth from different web personalities. The bottom line is that it is going to be hard for you to truly be able to understand how your website should work without a coding background. As a designer it will be easier for you to understand the restrictions that your developers work with if you don’t know code

3) Invest in good software – There are plenty of open source programs for all kinds of stuff nowadays but you have to choose the one that works well for you. If you code Dreamweaver is a great example of good software; however you could also do just as well with Aptana Studio.

4) Learn how to charge for your services – Don’t be afraid to charge your clients for the work you do. You have to consider how much time it takes for you to put something together and get it running. If a particular design a client wants you to work on takes a lot of work, charge for that work

5) Learn to copyright-In general when a client approaches you to get something done they will ask to have your design become their intellectual property. So, you can say no or say yes and add it to the price you are charging them
There are plenty of ways to go about with your designs and coding. You have to remember though that you also have to stay in tune with the business and process outside of designing. On the flip side you could also be a middle man and pay for another Sydney website designer to get the work done for you.

Call Shifted Today on 02 8005 1568 At Shifted Pixels we go the extra mile to ensure that whatever work we do be it strategy, planning, design, development, online marketing, media buying yields a tangible net benefit. Give us a call, we would love to help your business grow online! See what shifted pixels has to offer