Thursday, November 20, 2008
Here is a copy of a presentation i did recently at the ABIC conference in Sydney, on how web 2.0 and social networks are changing consumer purchasing decisions.
The key point for the travel/adventure/backpacker industry is that their entire customer base are search & social media savvy and that they are creating reviews and telling stories about their experiences online.
This is a massive change in influence for this industry, in which even as little as 5 years ago travel agents and lonely planet were the sources of all wisdom for a large number of travellers. Now bottom up consumer generated content is fueling much of the decision processes for travel, accomodation, hostels and destinations.
It was a great presentation (for me anyhow) and i hope this added alot of value for some of the audience who were unaware people were talking about them.
The call to action is - your customers are actively seeking recommendation for your products and services on social websites - are you going to join the conversation?
Hopefully we will have some video of the presentation for you soon.
Labels: communities , consumer generated media , consumer influencer , conversations , social networking , web 2.0
Posted by Nick HaC @ 8:35 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Saturday, October 18, 2008
I was reading Mike Cannon-Brookes (co-founder atlassian) blog, and he had a post with his slidedeck from web directons south 2008 - Organisational Wiki Adoption.
Labels: enterprise 2.0 , web 2.0
Posted by Nick HaC @ 4:28 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Thursday, September 18, 2008
Labels: social media , web 2.0
Posted by Nick HaC @ 11:18 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Wednesday, August 13, 2008
Labels: communities , consumer generated media , video , web 2.0
Posted by Nick HaC @ 1:55 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Tuesday, August 5, 2008
The World Wide Web, as we know it, is only 5,000 days old. Now, Kevin Kelly asks, how can we predict what's coming in the next 5,000 days?
Labels: Fun , ted , video , web 2.0
Posted by Nick HaC @ 8:40 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Tuesday, May 27, 2008
How Twitter and Hyperconnectivity will change the future of business (Mark Pesce at AURemix08 Conference)Thanks Aide-Memoire (Kate Carruthers) for the Source
Labels: Business , enterprise 2.0 , hyperconnectivity , social media , social networking , web 2.0
Posted by Nick HaC @ 1:41 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Monday, May 5, 2008
Ive just started reading Clay Shirkys new book - Here comes everybody - and its wonderful.buying a copy or reading the blog .Clay Shirkys Video Lecture at Harvard on Heres comes everybodyWired Magazine and author of The Long Tail "Clay has long been one of my favorite thinkers on all things Internet-- not only is he smart and articulate, but he's one of those people who is able to crystallize the half-formed ideas that I've been trying to piece together into glittering, brilliant insights that make me think, yes, of course, that's how it all works."Overclocked: Stories of the Future Present .
Labels: conversations , Ideas , social media , web 2.0
Posted by Nick HaC @ 11:21 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
The phase web 2.o was coined at the first Web 2.0 Conference put on by O'Reilly Media.http://web2expo.blip.tv
Labels: social media , web 2.0
Posted by Nick HaC @ 10:59 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Sunday, March 9, 2008
Its interesting to see how large corporates are embracing web 2.0 to improve the Sales and Business Networking performance within their CRM platforms.The Connections Podcast with Stan Relihan on The Podcast Network
Labels: enterprise 2.0 , web 2.0
Posted by Nick HaC @ 2:38 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Sunday, December 16, 2007
What is a blog?Thanks Servant of Chaos
Labels: Blog , blogs , consumer generated media , conversations , Sydney Web Marketing , web 2.0
Posted by Nick HaC @ 4:44 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Thursday, December 13, 2007
I turned on the radio for the first time in a long time this morning ... i found their marketing slogans rather curious.Sydney The Hype Machine consistently prove this. They ongoingly have the coolest music way before even the studios have released this music, and often enough some of the material the The Hype Machine makes great ends up on the radio.
Labels: communities , consumer generated media , conversations , music , new economy , web 2.0 , youth
Posted by Nick HaC @ 10:55 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Wednesday, December 12, 2007
What a great video!
Labels: web 2.0 , websites
Posted by Nick HaC @ 5:16 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Friday, November 2, 2007
We have been having some interesting discussions recently about what happens when social networks meet.Facebooks , and all of a sudden you realise you send messages to Twitter that you probably don't want your Facebook Friends to see.Twitter are my geek/blogger/influencer friends Facebook are my school buddies MySpace is all the Cool Bands i like LinkedIN are all my serious contacts i know through work.WAYN /Hi5 etc are my Travel/Global BuddiesOpenSocial , blows that wide open.OpenSocial will unite MySpace , Bebo , Engage.com , Friendster , hi5, Hyves , imeem , LinkedIn , Ning , Oracle, orkut, Plaxo , Salesforce .com , Six Apart, Tianji , Viadeo , and XING . A fairly large list.Facebook now be forced to join OpenSocial ? Google says they are talking to "everyone." This is a major strategic decision for Facebook , and they may have little choice but to join this coalition.Facebook . Instead of buying a right in facebook , like microsoft , google decides to compete.Seth Godins take on this one"Usually, when you destroy the barriers in an existing industry, everyone loses... except you." Googles Plans? Please leave a comment or reply to this on your blog :o)Sources:http://www.alleyinsider.com/2007/11/myspace-joining-google-coalition.html http://www.alleyinsider.com/2007/10/will-googles-antifacebook-plan-work.html http://sethgodin.typepad.com/seths_blog/2007/11/changing-the-ga.html
Labels: communities , consumer , social media , social networking , web 2.0
Posted by Nick HaC @ 9:53 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Thursday, September 20, 2007
Every new project (or job, or hobby or company) starts out exciting or fun. Then it gets harder and less fun, until it hits a low point: really hard and not much fun at all.The Dip - http://sethgodin.typepad.com/the_dip/
Labels: behaviour , communities , Ideas , Marketing , Startups , web 2.0
Posted by Nick HaC @ 2:55 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Wednesday, August 15, 2007
Labels: advertising , communities , consumer , social networking , sydney viral marketing , video , web 2.0
Posted by Matt Vaughan @ 10:36 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Tuesday, August 7, 2007
We have started a Video Blog as part of our blog. Please excuse the sound quality, it will improve in future episodes. (Our warehouse office inst that conducive good acoustics)
Labels: search , sem , seo , web 2.0
Posted by Nick HaC @ 5:24 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Tuesday, July 31, 2007
The new private online communities (facebook/twitter/myspace) have becomes the new social forum for consumer discussion.
Labels: communities , consumer , pr , social networking , viral , web 2.0
Posted by Nick HaC @ 10:43 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Friday, July 27, 2007
We have blogged about Twitter and emerging lightweight social networks over the past few months. This week in Sydney was the first STUB meeting (Sydney Twitter Underground Brigade), a group of 100 or so sydney twitterers. We were pleased to attend and meet the other elite emerging web 2.0 community influencers.Internal influencers within companies Change drivers within digital agencies Influential bloggers and podcasters Jerky corporates trying to understand and exploit the social media space (like telstra) Awesome net-savvy community engager's from non evil companys (like microsoft) Download the Nick HaC Shifted Pixels Interview )Dave King of our own St Edmonds Lab hypothesizes that Twitter circles can amplify existing social circles Download MP3 (2.3M)
Nick Hack of Shifted Pixels Download MP3 (1.8M)
Cathy Edwards Telstra Chief Technology Office points to the corporate dimension of Twitter: Maintaining and deepening business relationships Download MP3 (2.5M)
Ian Grant of Sound Alliance Download MP3 (1.9M)
David Whittle true data amassed through Twitter. He envisions that the constant messages about state create new marketing opportunities Download MP3 (3.7M)
Labels: Blog , communities , consumer , online , pr , social networking , web 2.0
Posted by Nick HaC @ 10:12 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Wednesday, July 11, 2007
You have heard of outsourcing? But what about crowdsourcing?Looking for a new corporate logo? Hire a corporate branding agency OR run a internet "submit your logo" viral/interactive campaign with user voting capabilities to find your new brand. (London 2010 Olympics logo cost GBP400k, and it is quite frankly... shite) Hire Saatchi to make a 1 million dollar tv advertisement OR create a youtube submit you own video to win 50k viral campaign. Hire a professional photographer to make images for your marketing material OR use iStockPhoto.com and leverage the leagues of kids with cameras to capture that unique look for your business. Hire a market research firm to find out how people like your product, OR create an online viral poll/survey with incentives for participants and get real/honest consumer insight Spend billions on government paid scientific research, OR create million dollar prizes for scientists who create solutions to specificed problems (see Aubrey de Gray's Life Extension project )
Labels: behaviour , communities , consumer , Ideas , social networking , web 2.0 , websites
Posted by Nick HaC @ 11:08 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Monday, July 9, 2007
We have seen an explosion of consumer choice, a new level of scarcity of consumer attention, the growth of abundance of options and masses and masses of online consumer review and comparison sites.tshirt online? Which one of the 10 million sites do you choose?recommendation than advertisements.
Labels: advertising , behaviour , branding , communities , consumer , design , internet , Marketing , online , pr , reputation , social networking , technology , viral , web 2.0
Posted by Nick HaC @ 10:46 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Thursday, July 5, 2007
A client of ours recently asked for a brief explanation as to how Search Engine Optimisation works, we couldn't resist but share this on the blog. Leave a comment and let us know what you think?Keyword Research Onsite Optimisation Link Building (Offsite Optimisation)
Labels: reputation , search , sem , seo , web 2.0 , websites
Posted by Nick HaC @ 7:26 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Tuesday, July 3, 2007
We are seeing more and more talk of using a technology called Ruby on Rails to develop web based database driven applications.12 Reasons I Use Rails instead of .NET
What do you think of ruby on rails? Please leave a comment, love to hear what you think!
Labels: communities , database , development , programming , technology , web 2.0
Posted by Nick HaC @ 11:38 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Wednesday, June 20, 2007
Our friend Trevor Cook, a well known blogger and PR guru, has released a fantastic online guide to Social Media.The online communities, technologies and practices that people use to share news, opinions, insights, experiences, and perspectives. wiki's , twitter, myspace , facebook aswell as "traditional" social media - blogs, rss , podcasts and more.Check it out - Guide to Social Media
Labels: Blog , communities , consumer , mark , Marketing , online , pr , reputation , social networking , web 2.0
Posted by Nick HaC @ 11:46 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Monday, June 4, 2007
Its been interesting to see the new breed of communities and publishing tools coming out in true web 2.0 style.Twitter, http://www.twitter.com Tumblr , http://www.tumblr.comVirb , http://www.virb.com/Groovr , http://www.groovr.com/inhabited by many early adopters, high profile bloggers and those who are influencers of influencers .entrepreneurs and tech leaders are posting insights from every moment of their daily lives including:Dave Weinberg - Founder Scripting.comAdam Curry - Founder, Podcasting .comRobert Scoble - Ex Microsoft Chief Blogging OfficerFrank Arrigo - Microsoft Evangelist and Community guruJason Calacanis - Founder Weblogs Inc & CTO at AOLJohn Furrier - CEO/Host of PodTech .netMicheal Arrington - Founder of TechCrunch Rafe Needleman - Chief Editor Business 2.0 MagazineMark Jones - IT Editor, Australian Financial ReviewAswell as Real World Influencers Barack Obama David Brent :)
Labels: communities , internet , pr , social networking , web 2.0
Posted by Nick HaC @ 10:11 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
