Sunday, December 16, 2007

Great viral video - Make a joke of yourself and improve your product sales

Thanks Servant Of Chaos

This piece of research (that beautifully rolls up into a great viral piece) by the makers of Drambuie, is a great introduction on how paying yourself out and using negative customer feedback can improve your sales.

I think Guy Kawasaki's advice on the value of polarising your customer base comes true in this piece.

Ive never tried Drambuie, but given this bunch of yokels hate it, it makes me want to go and try it :)

Labels: advertising, conversations, demographics, Marketing, Sydney Internet Marketing, Sydney Video Production, sydney viral marketing, viral

Posted by Nick HaC @ 4:33 PM

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Tuesday, July 31, 2007

Digging inside private social media for web intelligence

The new private online communities (facebook/twitter/myspace) have becomes the new social forum for consumer discussion.

Traditionally media/brand monitors and people interested in consumer sentiment analysis looked at at open forums for insight into what people are thinking (news, tv, magazines even google).

How do brands get access to, interact with, understand and analyse these walled gardens for what people are really saying about them?

more soon...

Labels: communities, consumer, pr, social networking, viral, web 2.0

Posted by Nick HaC @ 10:43 PM

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Monday, July 9, 2007

No matter what industry you're in, you're in the fashion industry

We have seen an explosion of consumer choice, a new level of scarcity of consumer attention, the growth of abundance of options and masses and masses of online consumer review and comparison sites.

Under 30's have grown up with advertising, and are fully aware of the processes that corporate marketers use to sell them products.

Are there are more products than consumers need? Just go to the supermarket, you have 20 types of peanut butter, 200 types of cheese and 80 types of toothbrushes.

Want to but a tshirt online? Which one of the 10 million sites do you choose?

We could speculate that consumers and businesses make more choices based on social recommendation than advertisements.

We could also speculate that are seeing the end of the media-industrial era, and the rebirth of the pre-industrial era consumer run Market Place (this time with global, realtime efficiencies).

This new era is the market place of the people for the people. Of course there will still be a strong need for insustrial processes, but these will become commoditised as platforms, just like electricity and the railroads have become.

If you are selling a product, a service or an idea... spreading your brand will soon strongly rely on person to person social reccomendation.

But with so many products and features on offer, how do you get noticed? Instead of selling based on pure functionality, as a coat functionally keeps you warm, the new market is about style! So what defines style or fashion, social influence and reccomendation?

The drivers of social reccomendation are the early adopters, the merchants of cool. Those who take early risks and by breaking the norm send waves through the social landscape. Sometimes they succeed, and sometime they miss the mark. Aside from the risks of this space, this is the source of new social influence and trends. And this space must be recognised.

Dont think this only applies to consumer goods, business to business services and products follow the same rules. Business communities and social networks are potentially even closer, tighter and more intimate than those of the consumer social community. Is it possible that the tightness of the business community creates an even stronger desire to use the hip process or service or business practice?

The rules of consumer influenced have changed. Has your businsess shifted?

Labels: advertising, behaviour, branding, communities, consumer, design, internet, Marketing, online, pr, reputation, social networking, technology, viral, web 2.0

Posted by Nick HaC @ 10:46 PM

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Tuesday, June 12, 2007

How not to produce a viral campaign

Check out this new "Viral" video from a US Crysler Dealership

1. The Video is blatently "selling" the user, using traditional techniques. Same old TV advertising crap. The reason this video sucks is the same reason Tivo rocks.

2. Treading viewers like idiots doesnt work anymore. The best virals have a uniquely human voice, they sound human. This video sounds like ad talk.

3. There is nothing "Viral" about it. What information would viewers want to spread here?

4. There is no stimulation of viewer emotions. Why do i care?

5. No point of view. The most effective virals have a strong (even offensive) point of view. Its really the only way to get noticed in the new "Attention Economy"

6. No one got kicked in the nuts, and no boobs were shown (Lets face it, why do people typically watch YouTube)

Shifted Pixels is working with traditional businesses helping them prepare their existing media content for the new-media environment. Call us for a quick chat if you need more info...

Labels: advertising, Marketing, social networking, video, viral

Posted by Nick HaC @ 5:24 PM

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ShiftedPixels

Sunday, December 16, 2007

Great viral video - Make a joke of yourself and improve your product sales

Tuesday, July 31, 2007

Digging inside private social media for web intelligence

Monday, July 9, 2007

No matter what industry you're in, you're in the fashion industry

Tuesday, June 12, 2007

How not to produce a viral campaign

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