ShiftedPixels

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Barackrolled OMFG Win!

Someone had to do it!

Labels: Fun, video

Posted by Nick HaC @ 6:56 AM

The web is 5000 days old, what will happen in the next 5000 days?

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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
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Monday, August 4, 2008

The World Wide Web, as we know it, is only 5,000 days old. Now, Kevin Kelly asks, how can we predict what's coming in the next 5,000 days?

Labels: Fun, ted, video, web 2.0

Posted by Nick HaC @ 3:40 PM

Meme's and Teme's (TED Video)

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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
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Monday, June 16, 2008

Susan Blackmore studies memes: ideas that replicate themselves from brain to brain like a virus. She makes a bold new argument: Humanity has spawned a new kind of meme, the teme, which spreads itself via technology -- and invents ways to keep itself alive

Labels: culture, evolution, memes, technology, video

Posted by Nick HaC @ 6:43 AM

How do you become an innovator? Why do certain innovations succeed when some fail?

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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
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Tuesday, May 6, 2008

Scott Berkun speaks on the Myths of Innovation. How to you innovate successfully? How do you make money from innovation? Why do some innovations succeed and some fail?

http://web2expo.blip.tv/file/856263/

Labels: Ideas, Startups, video

Posted by Nick HaC @ 5:57 AM

The decline of celebrity culture

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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
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Monday, February 4, 2008

The power of the internet has enabled a new conversation...

We are seeing a celebration of being normal, being an average person, being the people we all are.

I think we are seeing a decline of celebrity culture and a return to the celebration of our culture

A celebration of being just an everyday normal guy

With over a million views... this shows how much just being us is warming with the masses...

So the everyday normal guy is back

Labels: consumer generated media, Fun, video

Posted by Nick HaC @ 2:59 AM

Get Shifted! TV - Now Live at www.ShiftedPixels.TV

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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!

Wednesday, August 15, 2007

We have setup a dedicated WEB TV show at http://www.ShiftedPixels.tv

Please feel free to check it out and dont forget to subscribe by email in the menu

Labels: Blog, podcasting, video

Posted by Nick HaC @ 9:01 PM

Social Media Optimisation - SMO

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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
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Tuesday, August 14, 2007

There has been much talk about the power of new media and social media, but what does this all mean? What is Social Media Optimisation and How does it effect your business?

Labels: advertising, communities, consumer, social networking, sydney viral marketing, video, web 2.0

Posted by Matt Vaughan @ 5:36 PM

How not to produce a viral campaign

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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
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Tuesday, June 12, 2007

Check out this new "Viral" video from a US Crysler Dealership

1. The Video is blatently "selling" the user, using traditional techniques. Same old TV advertising crap. The reason this video sucks is the same reason Tivo rocks.

2. Treading viewers like idiots doesnt work anymore. The best virals have a uniquely human voice, they sound human. This video sounds like ad talk.

3. There is nothing "Viral" about it. What information would viewers want to spread here?

4. There is no stimulation of viewer emotions. Why do i care?

5. No point of view. The most effective virals have a strong (even offensive) point of view. Its really the only way to get noticed in the new "Attention Economy"

6. No one got kicked in the nuts, and no boobs were shown (Lets face it, why do people typically watch YouTube)

Shifted Pixels is working with traditional businesses helping them prepare their existing media content for the new-media environment. Call us for a quick chat if you need more info...

Labels: advertising, Marketing, social networking, video, viral

Posted by Nick HaC @ 12:24 AM

5 tips for an effective viral video campaign

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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
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Monday, May 28, 2007

1. Trigger Emotions
Be it a controversial opinion, idea or a breakthrough, your viral campaign must trigger the emotions of the viewer. The emotion could be positive, negative. Whatever the emotion may be the trigger must be strong enough for the viewer to act upon.

2. Sharing is caring
The whole reason why a campaign is viral, is because the news is spread by users. Your campaign is so great that they immediately want to share it with friends and pass the message on. Therefore the facilities must be there for them to easily share with friends. Wiliam recommends the following sharing capabilities with viral marketing:- Tell a friend features, allows you to easily forward the viral campaign to friend’s emails- The ability to easily download your viral marketing campaign- The ability for others to embed your video, audio or image - Broadcast you campaign to Web 2.0 websites like digg and YouTube- Allow people the ability to easily bookmark and store your viral campaign, have facilities such a del.icio.us, furl and RSS web feeds available.

3. Connecting all the way
An effective viral marketing campaign allow excited users to connect with the event. Make sure users who want to participate and voice their opinions get the opportunity their deserve, the ability to comment. You have already captured their attention why not make the most of it and allow them to participate further.
It has always been a matter of opinion to moderate comments all not. It’s important to keep and objective view, don’t be afraid to allow both positive and negative comments.

4. Access, Access and Access
The easy it is to gain access to your viral marketing campaign the more effective the results will become. Never require users to register, signup or do anything before they can view your campaign. The attention span of your audience is already short, you don’t want to waste the opportunity of getting you message through by losing people through churn.

5. Advertisements is boring
No-one is interested in watching ads, the best viral campaigns have a story and idea behind it. Nobody wants to read, watch or listen to someone brag about their product. Some of the best campaigns are a story and the product can be easily substituted with any product.So there you have it, the top 5 ways of improving the effectiveness of you viral campaign. Make sure if you ever want to spend lots of money on marketing ventures you consider the possibilities of a much wiser viral marketing campaign.

If you would like more information on viral marketing, Shifted Pixels has extensive experience in designing, creating and producing successful viral marketing campaigns. Please contact us at sales@shiftedpixels.com.au .

Labels: behaviour, communities, Marketing, social networking, video

Posted by Nick HaC @ 7:28 PM