Monday, June 16, 2008
Susan Blackmore studies memes: ideas that replicate themselves from brain to brain like a virus. She makes a bold new argument: Humanity has spawned a new kind of meme, the teme, which spreads itself via technology -- and invents ways to keep itself alive
Labels: culture, evolution, memes, technology, video
Posted by Nick HaC @ 6:43 AM
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Thursday, July 26, 2007
It seems today we have become so risk averse and so keen to play it safe that we are missing out.
Creating new and wonderful things requires us to be prepared to fail. Our social and business structures don't reward risky experimentation, thereby re-enforcing a culture of mediocrity.
"There was once a time, when people did bold things to open new frontiers, we have collectively forgotten that lesson.
Now we are at a time when boldness is required to move forward."
- Bill Stone
Here's a Job advertisement for Shackleton's 1914 Antarctic Journey: how things have changed...
"Men Wanted
For hazardous journey
Small wages, bitter cold
Long months of complete darkness
Constant danger
Safe return doubtful
Honor and recognitions in case of success"
Ernst Shackleton 1914
What are you doing that is bold?
Labels: behaviour, communities, Ideas, technology
Posted by Nick HaC @ 12:13 AM
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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Monday, July 9, 2007
We have seen an explosion of consumer choice, a new level of scarcity of consumer attention, the growth of abundance of options and masses and masses of online consumer review and comparison sites.
Under 30's have grown up with advertising, and are fully aware of the processes that corporate marketers use to sell them products.
Are there are more products than consumers need? Just go to the supermarket, you have 20 types of peanut butter, 200 types of cheese and 80 types of toothbrushes.
Want to but a tshirt online? Which one of the 10 million sites do you choose?
We could speculate that consumers and businesses make more choices based on social recommendation than advertisements.
We could also speculate that are seeing the end of the media-industrial era, and the rebirth of the pre-industrial era consumer run Market Place (this time with global, realtime efficiencies).
This new era is the market place of the people for the people. Of course there will still be a strong need for insustrial processes, but these will become commoditised as platforms, just like electricity and the railroads have become.
If you are selling a product, a service or an idea... spreading your brand will soon strongly rely on person to person social reccomendation.
But with so many products and features on offer, how do you get noticed? Instead of selling based on pure functionality, as a coat functionally keeps you warm, the new market is about style! So what defines style or fashion, social influence and reccomendation?
The drivers of social reccomendation are the early adopters, the merchants of cool. Those who take early risks and by breaking the norm send waves through the social landscape. Sometimes they succeed, and sometime they miss the mark. Aside from the risks of this space, this is the source of new social influence and trends. And this space must be recognised.
Dont think this only applies to consumer goods, business to business services and products follow the same rules. Business communities and social networks are potentially even closer, tighter and more intimate than those of the consumer social community. Is it possible that the tightness of the business community creates an even stronger desire to use the hip process or service or business practice?
The rules of consumer influenced have changed. Has your businsess shifted?
Labels: advertising, behaviour, branding, communities, consumer, design, internet, Marketing, online, pr, reputation, social networking, technology, viral, web 2.0
Posted by Nick HaC @ 5:46 AM
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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Tuesday, July 3, 2007
We are seeing more and more talk of using a technology called Ruby on Rails to develop web based database driven applications.
The developers are loving it at the moment! We hear that microsoft will support ruby on rails in the next Visual Studio software development suite.
12 Reasons I Use Rails instead of .NET
What do you think of ruby on rails? Please leave a comment, love to hear what you think!
Labels: communities, database, development, programming, technology, web 2.0
Posted by Nick HaC @ 6:38 AM
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
