Call us on 1300 144 367
Request Quote
Labels: seo, Velociroflcoptersaurus
Posted by Nick HaC @ 4:53 PM
There are many so called industry secrets when it comes to working out how search engine optimisation works to rank your website well.
The #1 secret behind search engine marketing is that there is no shortcuts. High quality, unique content that is actually interesting to other humans is the most effective way to get good search engine rankings.
That said there are always ways to optimise and improve what investments you are making into SEO.Here is a few search engine placement rules to consider when trying to increase your page rank:1. Make your site attractive to search engines / directories by including a human friendly plain text, meta / title tags and including h1, h2 and h3 tags on your web site, but be careful of over stuffing your website with fake content.2. Select the right search engines / directories to submit your site to - if you submit your website to google, yahoo and msn live you have covered 90% of all internet searches. It's important to get a high profile on search engines that receive high volume traffic so we recommend not worrying to much about the other search engines.3. Many search engines prioritise web sites based on how frequently they are updated and the number of other websites that are linking to them, So the more content you have on your site, the more likely you are to be higher up the list in the search engine rankings.4. An easy way to increase your Search Engine Rankings is to get links from other contextually relevant websites such as industry association sites. Try to get inbound links from external sides that have as a high google page rank as possible.
If this is all to confusing, or your are looking to outsource your Search Engine Optimisation to a ream of professionals who do SEO everyday. Give us a Buzz at Shifted - we are friendly and want to talk to you.
Labels: search, search engine optimisation, search marketing, seo
Posted by Stewart @ 3:58 PM
In summary, clickfind is more than just a directory. It also has some features of search engines and is optimised for SEO, reflecting the changing way people look for information and buy online. We think of it as an online marketing platform for Aussie businesses.
It’s a great place to list your business online to give it better search engine optimisiation, and it has the ability to list all your business services and products online, to double up your listings in search engines.
I would highly recommend adding your business to this directory, my only complaint is the fact that is it charging $19.95 even for websites which don’t use all the features, such as listing all products and services, perhaps a basic plan with a once off registration fee might be more appropriate.
Differences from other directories include:
You can see more info here:
Benefits for businesses, fees, sign-up:
http://www.clickfind.com.au/advertise-online.cfm
FAQs and resources: http://www.clickfind.com.au/help/index.cfm
About clickfind: http://www.clickfind.com.au/about-clickfind.cfm
Labels: Direct Marketing, seo
Posted by Stewart @ 5:44 PM
Labels: Keyword Research, search, search marketing, sem, seo, Sydney Internet Marketing, Sydney Online Marketing
Posted by Nick HaC @ 2:46 AM
Labels: blogs, communities, consumer, conversations, Online PR, Online Reputation Management, pr, PR 2.0, seo, Sydney Online PR, Sydney PR
Posted by Nick HaC @ 9:33 PM
"For a growing base of users, these are all equally valid sources of news, information, entertainment and gossip, and users are not necessarily discriminating between traditional and new sources.""
Labels: Blog, blogs, consumer, conversations, internet, Marketing, online, pr, PR 2.0, reputation, reputation management, reputation monitoring, sem, seo, social media
Posted by Nick HaC @ 12:29 AM
Labels: behaviour, consumer, demographics, search, seo, statistics
Posted by Nick HaC @ 5:40 PM
Labels: reputation, reputation management, search, seo
Posted by Nick HaC @ 6:01 PM
Its also interesing to note that Web Marketing and Online Marketing have a similar amount of competition to "Internet Marketing" and do have a significant number of SEO Optimised sites for these keyphrases
--Need help in choosing keywords or understanding Search Results and Search Competition in your Industry? Contact Shifted Pixels friendly team for more information on SEO and Keyword Research.
Labels: Digital Marketing, Internet Marketing, Keyword Research, Online Marketing, seo, Web Marketing
Posted by Nick HaC @ 8:42 AM
Labels: search, sem, seo, web 2.0
Posted by Nick HaC @ 5:24 PM
SEO is a combination of keyword research, onsite optimisation and offsite link building.Keyword ResearchKeyword research involves finding the right keywords to optimize for, in the context of SEO Budget and Keyword competition. For example "Resume Template" receives 10 times the search volume of "CV Template', thereby making it a more attractive keyword to rank for.Onsite OptimisationOnsite optimization requires tweaking the placement and density of specific keywords on your website, as well as ensuring page names, file names, internal links and alt tags are targeted to your chosen keywords.Basically if you want to rank well for a keyword, eg "ipod fitness" you need to ensure that this phrase is in the page title for your website, and appears in with an appropriate "Keyword Density" throughout your website copy.Link Building (Offsite Optimisation)This process involves researching and building links from contextually relevant external websites that have as high a Google Page Rank as possible. It is often necessary to buy high quality inbound links to achieve rankings for competitive keywords.
Labels: reputation, search, sem, seo, web 2.0, websites
Posted by Nick HaC @ 7:26 PM
Labels: Marketing, seo, websites
Posted by Nick HaC @ 1:03 AM
We recently came across a 'whitepaper' from Daryl Wilcox of Daryl Wilcox Publishing (associated with Sourcewire etc), which provided a very interesting overview of the future of traditional PR, which began with an interesting conjecture in 2017
However it soon returns to normality, and highlights what many PR organisations are starting to consider, namely whether to adapt to changing trends and behaviours as to how people read and gather news. To quote the whitepaper:
''The worst case scenario for PR, and this is real world and not fantasy, is that PR loses significant ground to an apparently more dynamic and imaginative profession - search marketing. The danger is this new discipline will take a bigger slice of the marketing budget at the expense of search marketing will start to take on communications roles which were previously part of the PR function''.
As the report goes onto state, there is already significant evidence of this. Many traditional offline publishers are now pouring money into online.
Search engines are also the weapon of choice when researching products or services, once the sole domain of offline publishers. Companies are getting wise to this, and the associated spend online is reflective of this trend. Added to this, is the ability of search marketing in order to drive traffic to the site.
Search marketing budgets are often similar to PR budgets nowadays - ranging from retainers for small clients of circa $500 per month to budgets of over circa $50000+ per month. However search marketing has one significant advantage over traditional PR in as far as it can demonstrate return on investment more effectively, easily and objectively. This is particularly important in many companies where every penny is accountable. As a result many search engine marketing companies are offering a range of online PR services such as PR syndication. This impacts PR as many organisations that would never have previously considered PR are now introduced to PR by search marketing agencies.
However the PR industry have been fairly slow in response. The report highlighted the CIPR conference in November 2006, where not one of the 14 sessions had any Online PR bias. As the report puts it - ''The transformation of the media by the Internet was not a revolution, it was a slow burn. Now it as a raging fire''
However we are in danger of singing the whitepapers praises too highly. Whilst we fully agree with much of the report (particularly with my SEM hat firmly on), the reference to PR professionals being potentially better at SEO than search marketeers seems slightly of the mark. SEO is not all about numbers, numbers is merely a part of the fully equation, and it is this attention to the numbers along with the terminology and phrasology, that allows us search marketeers to leverage this ROI from online.
However Daryl's document is written with the PR sector particularly in mind, and as such does an excellent job as such in advising PR of the potential of the Internet, whether or not they choose to utilise that information is another question. To be honest, there is no reason why Search Marketing and PR cannot cohabit side by side.
We am currently working with a well respected PR agency, who are wholly embracing Online PR and the opportunities it can offer, and we are sure they want be the last.
To PR agencies. If you haven’t embraced the Internet, call us for a quick chat.
Download the full whitepaper PDF
Labels: online, pr, search, sem, seo
Posted by Nick HaC @ 7:59 PM
Once you've optimised your website copy, you'll find that the most important part of optimisation happens off the page - where links from external sites back to yours play a vital role in telling Google and other search engines how important your site really is.
Link building works best when you have a one-way link from another quality site to your own. You can try all sorts of tricks to build up the number of links you have, but to maximise your results concentrate on obtaining links from quality sites.Of course quality links are not that easy to get! But many companies have an under-used resource that could generate hundreds if not thousands of quality links. That resource is public relations.Good public relations and the online practice of link building are natural bedfellows. First, because the dynamics of each is remarkably similar and second, because when used in tandem with important keywords in mind, they can produce spectacular results:
Posted by Nick HaC @ 7:53 PM
Subscribe to receive this blog via email
Do you want better web design?
7 Considerations for Tracking Social Media Success...
Can social media actually cause social change?
Why Your Company Needs Social Media
Timeline of Search Engine History
4 Easy ways your business can benefit from Social ...
10 Ways to be a great social media user
20 Tips for Effect Web Design Solutions
Tips on how to quickly improve your online marketi...
10 Easy Tips for how to write great web copy
April 2007
May 2007
June 2007
July 2007
August 2007
September 2007
October 2007
November 2007
December 2007
January 2008
February 2008
March 2008
April 2008
May 2008
June 2008
July 2008
August 2008
September 2008
October 2008
November 2008
December 2008
January 2009
February 2009
March 2009
May 2009
July 2009
August 2009
September 2009
October 2009
