ShiftedPixels

There are many so called industry secrets when it comes to working out how search engine optimisation works to rank your website well.

The #1 secret behind search engine marketing is that there is no shortcuts. High quality, unique content that is actually interesting to other humans is the most effective way to get good search engine rankings.

That said there are always ways to optimise and improve what investments you are making into SEO.

Here is a few search engine placement rules to consider when trying to increase your page rank:

1. Make your site attractive to search engines / directories by including a human friendly plain text, meta / title tags and including h1, h2 and h3 tags on your web site, but be careful of over stuffing your website with fake content.

2. Select the right search engines / directories to submit your site to - if you submit your website to google, yahoo and msn live you have covered 90% of all internet searches. It's important to get a high profile on search engines that receive high volume traffic so we recommend not worrying to much about the other search engines.

3. Many search engines prioritise web sites based on how frequently they are updated and the number of other websites that are linking to them, So the more content you have on your site, the more likely you are to be higher up the list in the search engine rankings.

4. An easy way to increase your Search Engine Rankings is to get links from other contextually relevant websites such as industry association sites. Try to get inbound links from external sides that have as a high google page rank as possible.

If this is all to confusing, or your are looking to outsource your Search Engine Optimisation to a ream of professionals who do SEO everyday. Give us a Buzz at Shifted - we are friendly and want to talk to you.

Labels: search, search engine optimisation, search marketing, seo

In summary, clickfind is more than just a directory. It also has some features of search engines and is optimised for SEO, reflecting the changing way people look for information and buy online. We think of it as an online marketing platform for Aussie businesses.

It’s a great place to list your business online to give it better search engine optimisiation, and it has the ability to list all your business services and products online, to double up your listings in search engines.

I would highly recommend adding your business to this directory, my only complaint is the fact that is it charging $19.95 even for websites which don’t use all the features, such as listing all products and services, perhaps a basic plan with a once off registration fee might be more appropriate.

Differences from other directories include:

• Most directories just have business contact info and a brief overview of each business. clickfind can display info on up to 500 products and services for each business. This means businesses can promote their offerings much more widely, and customers can find what they need without first having to know what sort of business provides it.
  
  
• A business owner can use their clickfind listing as their website if they want to. They can even have their own URL, email and Google maps listing
  
  
• Product and service listings can link through to any page on the businesses’ website. Most directories just provide one link to the website home page. clickfind listings can also act as a direct route through to BUY products/services, if listing details are linked to the businesses’ website via an affiliate scheme.
  
  
• clickfind verifies all listings to ensure the business has a valid ABN registration. This means clickfind results will always be from genuine Aussie businesses.
  
  
• Listings are optimised for SEO performance, so users searching on Google will often find clickfind results (sometimes listed above results from the businesses’ own website). clickfind considers the whole process, rather than building a self-contained world like Sensis does with Yellow Pages.
  
  
• Clickfind doesn’t carry advertising, or charge more to get results appearing at the top of the list. All results are based on relevance of keywords (and location/distance if specified). Most online directories serve less relevant nationwide results before more relevant local ones.
  
  
• Clickfind provides other useful tools, like the ability to check your website rankings, manage enquiries, create shortlists, and will be adding other features to assist businesses with online marketing.

You can see more info here:

Benefits for businesses, fees, sign-up:

http://www.clickfind.com.au/advertise-online.cfm

FAQs and resources: http://www.clickfind.com.au/help/index.cfm

About clickfind: http://www.clickfind.com.au/about-clickfind.cfm

Labels: Direct Marketing, seo

Labels: Keyword Research, search, search marketing, sem, seo, Sydney Internet Marketing, Sydney Online Marketing

• Traditional PR agencies are adding digital media to their services ( with little understanding of the depth and technical aspects required by Online PR)
• Boutique Technology PR agencies sprouting up - who are reasonably solid and do embrace social media or SMO (but don't cover SEO)
  
• Web and SEO agencies rebadging their work as Online PR (without the holistic approach required)

1. Find out who is actually influential. We use BuzzNumbers Online Media Measurement to evaluate just where and who is influencing
2. Target these Influencers and evaluate who can be contacted (you may require some technical research methods to find out exactly how to contact these people)
3. Engage in relevant, honest, authentic, spin-free conversations with these Influencers
4. Be prepared to take negative feedback, and to openly and honestly address the critisism.
5. Offer influencers something of real value.

Labels: blogs, communities, consumer, conversations, Online PR, Online Reputation Management, pr, PR 2.0, seo, Sydney Online PR, Sydney PR

"For a growing base of users, these are all equally valid sources of news, information, entertainment and gossip, and users are not necessarily discriminating between traditional and new sources.""

Labels: Blog, blogs, consumer, conversations, internet, Marketing, online, pr, PR 2.0, reputation, reputation management, reputation monitoring, sem, seo, social media

• 61 billion internet searches carried out around the world in August
• Google managed 37 billion internet searches were made with Google during the month, accounting for 60% of the total,
• 750 million people aged 15 or over, or 95% of the world's internet audience made searches in August, averaging out at 80 searches per user.
• The Asia-Pacific region made the most searches at 20.3 billion
• Europe made 18 billion searches
  
• North America made 16 billion searches
  
• Latin America made 4.7 billion searches
  
• Out of Google's 31 billion searches, five billion occurred through Google-owned YouTube.com
  
• Chinese language search site Baidu.com was the third most popular search engine with 3.2 billion searches or 5.3% of the worldwide total.
• Microsoft sites accounted for 3.5% of worldwide searches at 2.1 billion.

Labels: behaviour, consumer, demographics, search, seo, statistics

Labels: reputation, reputation management, search, seo

Its also interesing to note that Web Marketing and Online Marketing have a similar amount of competition to "Internet Marketing" and do have a significant number of SEO Optimised sites for these keyphrases

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Need help in choosing keywords or understanding Search Results and Search Competition in your Industry? Contact Shifted Pixels friendly team for more information on SEO and Keyword Research.

Labels: Digital Marketing, Internet Marketing, Keyword Research, Online Marketing, seo, Web Marketing

Labels: search, sem, seo, web 2.0

SEO is a combination of keyword research, onsite optimisation and offsite link building.

Keyword Research
Keyword research involves finding the right keywords to optimize for, in the context of SEO Budget and Keyword competition. For example "Resume Template" receives 10 times the search volume of "CV Template', thereby making it a more attractive keyword to rank for.

Onsite Optimisation
Onsite optimization requires tweaking the placement and density of specific keywords on your website, as well as ensuring page names, file names, internal links and alt tags are targeted to your chosen keywords.

Basically if you want to rank well for a keyword, eg "ipod fitness" you need to ensure that this phrase is in the page title for your website, and appears in with an appropriate "Keyword Density" throughout your website copy.

Link Building (Offsite Optimisation)
This process involves researching and building links from contextually relevant external websites that have as high a Google Page Rank as possible. It is often necessary to buy high quality inbound links to achieve rankings for competitive keywords.

Labels: reputation, search, sem, seo, web 2.0, websites