Thanks Servant Of Chaos
This piece of research (that beautifully rolls up into a great viral piece) by the makers of Drambuie, is a great introduction on how paying yourself out and using negative customer feedback can improve your sales.
I think Guy Kawasaki's advice on the value of polarising your customer base comes true in this piece.
Ive never tried Drambuie, but given this bunch of yokels hate it, it makes me want to go and try it :)
Labels: advertising, conversations, demographics, Marketing, Sydney Internet Marketing, Sydney Video Production, sydney viral marketing, viral
Posted by Nick HaC @ 9:33 PM
Our friends at PearlPR just sent us this info on Worldwide Search Statistics for August 2007
Some interesting results
- 61 billion internet searches carried out around the world in August
- Google managed 37 billion internet searches were made with Google during the month, accounting for 60% of the total,
- 750 million people aged 15 or over, or 95% of the world's internet audience made searches in August, averaging out at 80 searches per user.
- The Asia-Pacific region made the most searches at 20.3 billion
- Europe made 18 billion searches
- North America made 16 billion searches
- Latin America made 4.7 billion searches
- Out of Google's 31 billion searches, five billion occurred through Google-owned YouTube.com
- Chinese language search site Baidu.com was the third most popular search engine with 3.2 billion searches or 5.3% of the worldwide total.
- Microsoft sites accounted for 3.5% of worldwide searches at 2.1 billion.
Labels: behaviour, consumer, demographics, search, seo, statistics
Posted by Nick HaC @ 12:40 AM









