Thursday, November 20, 2008
Here is a copy of a presentation i did recently at the ABIC conference in Sydney, on how web 2.0 and social networks are changing consumer purchasing decisions.
The key point for the travel/adventure/backpacker industry is that their entire customer base are search & social media savvy and that they are creating reviews and telling stories about their experiences online.
This is a massive change in influence for this industry, in which even as little as 5 years ago travel agents and lonely planet were the sources of all wisdom for a large number of travellers. Now bottom up consumer generated content is fueling much of the decision processes for travel, accomodation, hostels and destinations.
It was a great presentation (for me anyhow) and i hope this added alot of value for some of the audience who were unaware people were talking about them.
The call to action is - your customers are actively seeking recommendation for your products and services on social websites - are you going to join the conversation?
Hopefully we will have some video of the presentation for you soon.
Labels: communities , consumer generated media , consumer influencer , conversations , social networking , web 2.0
Posted by Nick HaC @ 8:35 AM
Social Media Monitoring
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Monday, May 5, 2008
Ive just started reading Clay Shirkys new book - Here comes everybody - and its wonderful.buying a copy or reading the blog .Clay Shirkys Video Lecture at Harvard on Heres comes everybodyWired Magazine and author of The Long Tail "Clay has long been one of my favorite thinkers on all things Internet-- not only is he smart and articulate, but he's one of those people who is able to crystallize the half-formed ideas that I've been trying to piece together into glittering, brilliant insights that make me think, yes, of course, that's how it all works."Overclocked: Stories of the Future Present .
Labels: conversations , Ideas , social media , web 2.0
Posted by Nick HaC @ 11:21 PM
Social Media Monitoring
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Thursday, January 31, 2008
Hey guys
Labels: consumer , conversations , Copyright , EFF , Privacy
Posted by Nick HaC @ 9:39 AM
Social Media Monitoring
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Sunday, December 16, 2007
What is a blog?Thanks Servant of Chaos
Labels: Blog , blogs , consumer generated media , conversations , Sydney Web Marketing , web 2.0
Posted by Nick HaC @ 4:44 PM
Social Media Monitoring
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Thanks Servant Of Chaos
Labels: advertising , conversations , demographics , Marketing , Sydney Internet Marketing , Sydney Video Production , sydney viral marketing , viral
Posted by Nick HaC @ 4:33 PM
Social Media Monitoring
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Thursday, December 13, 2007
I turned on the radio for the first time in a long time this morning ... i found their marketing slogans rather curious.Sydney The Hype Machine consistently prove this. They ongoingly have the coolest music way before even the studios have released this music, and often enough some of the material the The Hype Machine makes great ends up on the radio.
Labels: communities , consumer generated media , conversations , music , new economy , web 2.0 , youth
Posted by Nick HaC @ 10:55 AM
Social Media Monitoring
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Monday, December 3, 2007
Labels: cgm , consumer , consumer generated media , conversations , government , Ideas , law
Posted by Nick HaC @ 1:06 AM
Social Media Monitoring
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Friday, November 2, 2007
Labels: communities , consumer , conversations , Sydney Video Production , youtube
Posted by Nick HaC @ 9:06 AM
Social Media Monitoring
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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Monday, October 29, 2007
While the US has engaged Online PR much more rapidly than many other countries, it is interesting to see some early activity in Online PR in Australia.Traditional PR agencies are adding digital media to their services ( with little understanding of the depth and technical aspects required by Online PR) Boutique Technology PR agencies sprouting up - who are reasonably solid and do embrace social media or SMO (but don't cover SEO) Web and SEO agencies rebadging their work as Online PR (without the holistic approach required) Find out who is actually influential. We use BuzzNumbers Online Media Measurement to evaluate just where and who is influencing Target these Influencers and evaluate who can be contacted (you may require some technical research methods to find out exactly how to contact these people) Engage in relevant, honest, authentic, spin-free conversations with these Influencers Be prepared to take negative feedback, and to openly and honestly address the critisism. Offer influencers something of real value.
Labels: blogs , communities , consumer , conversations , Online PR , Online Reputation Management , pr , PR 2.0 , seo , Sydney Online PR , Sydney PR
Posted by Nick HaC @ 9:33 PM
Social Media Monitoring
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Interesting news from the ACCC who say that Consumers consider blogs as reliable and as influential as mainstream media." CONSUMERS who get their news from the internet are likely to trust a blog for reliability as much as a mainstream media site, the competition watchdog said today."For a growing base of users, these are all equally valid sources of news, information, entertainment and gossip, and users are not necessarily discriminating between traditional and new sources.""
"For regulators like the ACCC, it means ensuring regulation relied on during the last century does not become an irrelevant fallback position that fails to serve the public's best interests," he said".Source: Courier Mail
Labels: Blog , blogs , consumer , conversations , internet , Marketing , online , pr , PR 2.0 , reputation , reputation management , reputation monitoring , sem , seo , social media
Posted by Nick HaC @ 12:29 AM
Social Media Monitoring
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Wednesday, October 24, 2007
New economy consumers are different. Selling traditional mass market products in the new economy doesn't work.Archive.org , your bad press online can never be erased!If what your selling isn't authentic, honest, real and of measurable value... start selling something that is, or it will damage you in the future. If you wouldn't buy it yourself, don't expect your customers too.
Labels: communities , consumer , conversations , Online PR , online reputation monitoring , pr , PR 2.0 , reputation management , reputation monitoring
Posted by Nick HaC @ 10:41 PM
Social Media Monitoring
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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
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Monday, October 22, 2007
Meet Gen C...
We met Gen C on our blog in July 2007, but only just recently (thanks to Nick Hodge at Microsoft ) have we put a name to this elite breed of new thinkers.
BuzzNumbers recently to manage and monitor what Gen-C is saying about our clients. What have you been using?Gen-C Wikipedia ) Leave a comment.
Labels: consumer , conversations , online blog monitoring , Online PR , online reputation monitoring , PR 2.0 , reputation management , social media
Posted by Nick HaC @ 2:38 PM
Social Media Monitoring
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Friday, October 12, 2007
This story does a good job of pointing out how Legal Prosecuters can trash anyone's reputation just by filing suit.
With increased social media intensity, blogs, and other new media forms this threat is even worse than it was a few years ago.
It is interesting how bloggers, combined with Google Rank, can trash someone on the Internet without the slandered having any recourse.
At Shifted Pixels, we work with australias leading brands and deliver real time online media monitoring and online media reputation management.
Call us to find out more :)
Labels: behaviour , communities , consumer , conversations , online blog monitoring , online reputation monitoring , reputation management , reputation monitoring , sydney media monitoring
Posted by Nick HaC @ 6:09 PM
Social Media Monitoring
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Monday, October 8, 2007
The web is a sea of conversations navigated by search. We have talked alot about search in our blog but what about conversations?The ClueTrain Manifesto , then you will enjoy the followingMarkets are conversations. Markets consist of human beings, not demographic sectors. Conversations among human beings sound human. They are conducted in a human voice. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. People recognize each other as such from the sound of this voice. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.Read the Full Book Online for Free
Labels: behaviour , communities , consumer , conversations , Ideas
Posted by Nick HaC @ 10:32 PM
Social Media Monitoring
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Monday, June 4, 2007
Basically, online PR invlolves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channles. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR.
Offline PR deals with the same things except with print, radio TV, conferences/events and other "real life" venues. One difference between online and offline PR is in pitching. For example, before pitching a print journalist, the publication's editorial calendar is researched to see if there are any planned story opportunities. The subsequent pitch is specific to the upcoming story.
Popular blogs can be as influential as many print publications, but pitching a blogger requires a careful approach. There is no editorial calendar for blogs so it is important to read previous posts and become very familiar with the subject matter covered. When pitching a blogger it is better not to include the press release in the pitch, since most bloggers don't write stories based on press releases, they point links to a release and write their own commentary.
When you pitch a blogger poorly, they may post your pitch to their blog for all to see. A print journalist will just hang up on you.
Labels: consumer , conversations , Online PR , Online PR Sydney , pr , PR 2.0 , Sydney Online PR , Sydney PR
Posted by Nick HaC @ 7:29 PM
Social Media Monitoring
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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
