Wednesday, September 24, 2008
There is much buzz about
social media marketing in Australia at the moment, which is great news for us. We have been delivering
social media marketing to our customers for around 2 years and have a few stories to share.
One of the interesting things is oldskool advertising agencies trying to setup
Social Media Marketing divisions without much experience in delivering real results. At the end of the day, they are all experimenting with their clients budgets.
At shifted pixels, we have been pulled into failed
Social Media Marketing campaigns for a number of large marketing and advertising agencies to help them recover their positions and not look like complete jackasses to their fortune 500 clients.
So what can we share with you about Social Media Marketing? Well here are the tips of what not to do.
1. Social Media Marketing is not about spreading old creative in new ways
2. Social Media Marketing is not about shouting your traditional media marketing message in new channels
3. Social Media Marketing is a dangerous space. Your audience can revolt and take your message and use it against you
4. Bloggers are smarter and more influential in their networks than you are. Don't abuse them, dont spam them.
5. You need to approach social media - relationship first.
6. If you are interesting enough to create an environment in which social media groups care about you, you might then earn the opportunity to talk about your product.
7. You can't "polish a turd". If your product stinks - Social media marketing can't help you.
We will share more Social Media Marketing case studies in upcoming posts. Make sure you subscribe via email in the sidebar.
If you are interested here are some older / related posts in this space
If you have any questions or feedback, be sure to leave a comment.
Labels: communities , consumer , marketing 2.0 , social media , Social Media Marketing , social media optimisation , Sydney Marketing Agency
Posted by Nick HaC @ 10:23 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Monday, June 23, 2008
A great slideshow on happyness as businesses practice
Labels: Business , consumer , customers
Posted by Nick HaC @ 2:47 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Sunday, February 10, 2008
Greens EFA, a coalition of two political parties that currently have 42 seats in the European parliament, have launched a pro-filesharing campaign named “I Wouldn’t Steal” . Their goal is to counter the anti-piracy propaganda put forward by the entertainment industry, and encourage people to download and share. Whenever you rent a movie, the multinational media industry forces you to watch their propaganda. They claim that [downloading movies is the same as snatching bags, stealing cars or shoplifting ]. That’s simply not true – making a copy is fundamentally different from stealing.
The media industry has failed to offer viable legal alternatives and they will fail to convince consumers that sharing equals stealing. Unfortunately, they have succeeded in another area – lobbying to adapt laws to criminalize sharing, turning consumers into criminals . They argue that their laws are necessary to [support artists ], but in reality all they’re protecting is their own profits.
The Greens in Europe and worldwide has been opposing these laws. We believe that consumers are willing to pay if offered good quality at a fair price. We also believe that sharing is expanding culture – not killing it.
To protest against the faulty propaganda from the industry, we made our own film. The difference is – you can choose whether you want to watch this one.
http://www.iwouldntsteal.net/
Labels: consumer , consumer generated media , Copyright , EFF , filesharing , Fun , government
Posted by Nick HaC @ 8:03 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Thursday, January 31, 2008
Hey guys
Labels: consumer , conversations , Copyright , EFF , Privacy
Posted by Nick HaC @ 9:39 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Monday, December 10, 2007
this is the stocking stuffer buster you've been looking for.Thanks Engadget! :)
Labels: consumer , gadgets , mp3
Posted by Nick HaC @ 11:30 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Monday, December 3, 2007
Labels: cgm , consumer , consumer generated media , conversations , government , Ideas , law
Posted by Nick HaC @ 1:06 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Friday, November 2, 2007
We have been having some interesting discussions recently about what happens when social networks meet.Facebooks , and all of a sudden you realise you send messages to Twitter that you probably don't want your Facebook Friends to see.Twitter are my geek/blogger/influencer friends Facebook are my school buddies MySpace is all the Cool Bands i like LinkedIN are all my serious contacts i know through work.WAYN /Hi5 etc are my Travel/Global BuddiesOpenSocial , blows that wide open.OpenSocial will unite MySpace , Bebo , Engage.com , Friendster , hi5, Hyves , imeem , LinkedIn , Ning , Oracle, orkut, Plaxo , Salesforce .com , Six Apart, Tianji , Viadeo , and XING . A fairly large list.Facebook now be forced to join OpenSocial ? Google says they are talking to "everyone." This is a major strategic decision for Facebook , and they may have little choice but to join this coalition.Facebook . Instead of buying a right in facebook , like microsoft , google decides to compete.Seth Godins take on this one"Usually, when you destroy the barriers in an existing industry, everyone loses... except you." Googles Plans? Please leave a comment or reply to this on your blog :o)Sources:http://www.alleyinsider.com/2007/11/myspace-joining-google-coalition.html http://www.alleyinsider.com/2007/10/will-googles-antifacebook-plan-work.html http://sethgodin.typepad.com/seths_blog/2007/11/changing-the-ga.html
Labels: communities , consumer , social media , social networking , web 2.0
Posted by Nick HaC @ 9:53 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Source: http://www.pcrm.org/magazine/gm07autumn/health_pork.html
Labels: communities , consumer , government
Posted by Nick HaC @ 9:14 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Labels: communities , consumer , conversations , Sydney Video Production , youtube
Posted by Nick HaC @ 9:06 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Monday, October 29, 2007
While the US has engaged Online PR much more rapidly than many other countries, it is interesting to see some early activity in Online PR in Australia.Traditional PR agencies are adding digital media to their services ( with little understanding of the depth and technical aspects required by Online PR) Boutique Technology PR agencies sprouting up - who are reasonably solid and do embrace social media or SMO (but don't cover SEO) Web and SEO agencies rebadging their work as Online PR (without the holistic approach required) Find out who is actually influential. We use BuzzNumbers Online Media Measurement to evaluate just where and who is influencing Target these Influencers and evaluate who can be contacted (you may require some technical research methods to find out exactly how to contact these people) Engage in relevant, honest, authentic, spin-free conversations with these Influencers Be prepared to take negative feedback, and to openly and honestly address the critisism. Offer influencers something of real value.
Labels: blogs , communities , consumer , conversations , Online PR , Online Reputation Management , pr , PR 2.0 , seo , Sydney Online PR , Sydney PR
Posted by Nick HaC @ 9:33 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Its cool to see lists of Top local australian bloggers, whats even cooler to see is a list of Australian Female Bloggers.http://www.allforwomen.com.au/top-50-australian-womens-blogs/
Labels: Blog , blogs , communities , consumer , online blog monitoring , Online PR
Posted by Nick HaC @ 9:02 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Interesting news from the ACCC who say that Consumers consider blogs as reliable and as influential as mainstream media." CONSUMERS who get their news from the internet are likely to trust a blog for reliability as much as a mainstream media site, the competition watchdog said today."For a growing base of users, these are all equally valid sources of news, information, entertainment and gossip, and users are not necessarily discriminating between traditional and new sources.""
"For regulators like the ACCC, it means ensuring regulation relied on during the last century does not become an irrelevant fallback position that fails to serve the public's best interests," he said".Source: Courier Mail
Labels: Blog , blogs , consumer , conversations , internet , Marketing , online , pr , PR 2.0 , reputation , reputation management , reputation monitoring , sem , seo , social media
Posted by Nick HaC @ 12:29 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Wednesday, October 24, 2007
New economy consumers are different. Selling traditional mass market products in the new economy doesn't work.Archive.org , your bad press online can never be erased!If what your selling isn't authentic, honest, real and of measurable value... start selling something that is, or it will damage you in the future. If you wouldn't buy it yourself, don't expect your customers too.
Labels: communities , consumer , conversations , Online PR , online reputation monitoring , pr , PR 2.0 , reputation management , reputation monitoring
Posted by Nick HaC @ 10:41 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Monday, October 22, 2007
Meet Gen C...
We met Gen C on our blog in July 2007, but only just recently (thanks to Nick Hodge at Microsoft ) have we put a name to this elite breed of new thinkers.
BuzzNumbers recently to manage and monitor what Gen-C is saying about our clients. What have you been using?Gen-C Wikipedia ) Leave a comment.
Labels: consumer , conversations , online blog monitoring , Online PR , online reputation monitoring , PR 2.0 , reputation management , social media
Posted by Nick HaC @ 2:38 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Friday, October 12, 2007
This story does a good job of pointing out how Legal Prosecuters can trash anyone's reputation just by filing suit.
With increased social media intensity, blogs, and other new media forms this threat is even worse than it was a few years ago.
It is interesting how bloggers, combined with Google Rank, can trash someone on the Internet without the slandered having any recourse.
At Shifted Pixels, we work with australias leading brands and deliver real time online media monitoring and online media reputation management.
Call us to find out more :)
Labels: behaviour , communities , consumer , conversations , online blog monitoring , online reputation monitoring , reputation management , reputation monitoring , sydney media monitoring
Posted by Nick HaC @ 6:09 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Thursday, October 11, 2007
Our friends at PearlPR just sent us this info on Worldwide Search Statistics for August 200761 billion internet searches carried out around the world in August Google managed 37 billion internet searches were made with Google during the month, accounting for 60% of the total, 750 million people aged 15 or over, or 95% of the world's internet audience made searches in August, averaging out at 80 searches per user. The Asia-Pacific region made the most searches at 20.3 billion Europe made 18 billion searches North America made 16 billion searches Latin America made 4.7 billion searches Out of Google's 31 billion searches, five billion occurred through Google-owned YouTube.com Chinese language search site Baidu.com was the third most popular search engine with 3.2 billion searches or 5.3% of the worldwide total. Microsoft sites accounted for 3.5% of worldwide searches at 2.1 billion.
Labels: behaviour , consumer , demographics , search , seo , statistics
Posted by Nick HaC @ 5:40 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Monday, October 8, 2007
The web is a sea of conversations navigated by search. We have talked alot about search in our blog but what about conversations?The ClueTrain Manifesto , then you will enjoy the followingMarkets are conversations. Markets consist of human beings, not demographic sectors. Conversations among human beings sound human. They are conducted in a human voice. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. People recognize each other as such from the sound of this voice. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.Read the Full Book Online for Free
Labels: behaviour , communities , consumer , conversations , Ideas
Posted by Nick HaC @ 10:32 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Thursday, October 4, 2007
Apparently sprinters reach their highest speed right out of the blocks, and spend the rest of the race slowing down. The winners slow down the least. Its that way in most new business too.whats more they are probably the most productive part of the whole economy.don't help people think better. I bet most executives at big companies do their best thinking when they wake up on Sunday morning and are making coffee in a bathrobe (or in the shower or reading a bedtime story to their kids). That's when you have really big ideas! Just imagine what a company would be like if people could think that well at work all the time.don't have a proposal for how to achieve this in the real world, but it did seem interesting to pry this topic open.Disclaimer: Thanks to Jessica Livingstone and Paul Graham for Inspiration
Labels: advertising , behaviour , communities , consumer , internet , Marketing
Posted by Nick HaC @ 8:35 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Wednesday, September 12, 2007
Here is the latest Video from our WebTV Show - Get Shifted! TV
Labels: behaviour , communities , consumer , design , Ideas , Marketing
Posted by Nick HaC @ 6:03 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Wednesday, August 29, 2007
Great Article in AdAge, Below...Don't Convince Us Your Brand's Better that it is If It Isn't Balanced diet Your brand story is consistent and can be measured against consumer-resonant benefits. Your brand teaches rather than preaches. You enable your consumers to have choices and are sympathetic to "studied cheating." You invite your consumers to be part of your brand through ongoing dialog. http://adage.com/cmostrategy/article.php?article_id=120028
Labels: advertising , behaviour , branding , consumer , Marketing
Posted by Nick HaC @ 2:52 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Wednesday, August 15, 2007
Labels: advertising , communities , consumer , social networking , sydney viral marketing , video , web 2.0
Posted by Matt Vaughan @ 10:36 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Tuesday, July 31, 2007
The new private online communities (facebook/twitter/myspace) have becomes the new social forum for consumer discussion.
Labels: communities , consumer , pr , social networking , viral , web 2.0
Posted by Nick HaC @ 10:43 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Friday, July 27, 2007
We have blogged about Twitter and emerging lightweight social networks over the past few months. This week in Sydney was the first STUB meeting (Sydney Twitter Underground Brigade), a group of 100 or so sydney twitterers. We were pleased to attend and meet the other elite emerging web 2.0 community influencers.Internal influencers within companies Change drivers within digital agencies Influential bloggers and podcasters Jerky corporates trying to understand and exploit the social media space (like telstra) Awesome net-savvy community engager's from non evil companys (like microsoft) Download the Nick HaC Shifted Pixels Interview )Dave King of our own St Edmonds Lab hypothesizes that Twitter circles can amplify existing social circles Download MP3 (2.3M)
Nick Hack of Shifted Pixels Download MP3 (1.8M)
Cathy Edwards Telstra Chief Technology Office points to the corporate dimension of Twitter: Maintaining and deepening business relationships Download MP3 (2.5M)
Ian Grant of Sound Alliance Download MP3 (1.9M)
David Whittle true data amassed through Twitter. He envisions that the constant messages about state create new marketing opportunities Download MP3 (3.7M)
Labels: Blog , communities , consumer , online , pr , social networking , web 2.0
Posted by Nick HaC @ 10:12 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Thursday, July 12, 2007
Seriously, why is spam illegal and so bad that you can go to jail for it?
Labels: advertising , branding , consumer , Email , Ideas , reputation
Posted by Nick HaC @ 12:10 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Wednesday, July 11, 2007
You have heard of outsourcing? But what about crowdsourcing?Looking for a new corporate logo? Hire a corporate branding agency OR run a internet "submit your logo" viral/interactive campaign with user voting capabilities to find your new brand. (London 2010 Olympics logo cost GBP400k, and it is quite frankly... shite) Hire Saatchi to make a 1 million dollar tv advertisement OR create a youtube submit you own video to win 50k viral campaign. Hire a professional photographer to make images for your marketing material OR use iStockPhoto.com and leverage the leagues of kids with cameras to capture that unique look for your business. Hire a market research firm to find out how people like your product, OR create an online viral poll/survey with incentives for participants and get real/honest consumer insight Spend billions on government paid scientific research, OR create million dollar prizes for scientists who create solutions to specificed problems (see Aubrey de Gray's Life Extension project )
Labels: behaviour , communities , consumer , Ideas , social networking , web 2.0 , websites
Posted by Nick HaC @ 11:08 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Monday, July 9, 2007
We have seen an explosion of consumer choice, a new level of scarcity of consumer attention, the growth of abundance of options and masses and masses of online consumer review and comparison sites.tshirt online? Which one of the 10 million sites do you choose?recommendation than advertisements.
Labels: advertising , behaviour , branding , communities , consumer , design , internet , Marketing , online , pr , reputation , social networking , technology , viral , web 2.0
Posted by Nick HaC @ 10:46 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Sunday, June 24, 2007
In the golden age of branding, several guests at the party held sway: brand, PR, marketing, external relations (ER), research, and the agencies. On top of that, we had a few occasional attendees, such as consumer affairs, investor relations, and community relations.
Today, in the golden age of consumer empowerment, we have the same party guests, but their sway is being challenged in a very big way by an aggressive, sometimes rude and abrupt new guest at the party: the consumer influencer.
I'm talking about the loudmouths everyone hears and reacts to. These folks really move the needle when it comes consumer generated media creation and spread. They write the power blogs, lead the communities, organize the forums, create the boards, upload the most viewed videos on YouTube, lead mini-revolutions on Facebook, and more.
They may have accrued influence over time or have situational influence (e.g., they were first to try and review the iPhone, hence setting off a broader chain reaction). That influence often spills from the online zone into the offline or vice versa. Indeed, today's uber-influencers are largely platform agnostic, except they tend to have a more quantifiable digital trail of results online. Put another way, if you search their names, you'll find evidence of something they said.
Who manages and converses with these influencers?
Is there a defined person, department, group, or entity within your organisation charged with influencer management? Should there be? Equally important, what are the risks of too many folks going after the same constituency?
Our advice is to engage a partner like shifted pixels to monitor, engage with and report on thesee internet conversations. Engaging a blogger or high profile forum members requires a very different set of techniques than traditional PR. Keen to know more, call us for a quick chat.
-------------------
Update: 11 July 2007
Ok so we must confess we have been caught out for copy pasting (see comments) from one of our favourite websites for the majority of this blog post. They say imitation is the sincerest form of flattery, and whilst that is true, if your gunna
We were in the wrong, and we definitely were not practicing what we preach. Sorry readers...
Thanks Richard (http://richardstacy.wordpress.com ), sorry bud, sometimes we just get so excited with the ideas out there we cant help but publish them, and its very easy to want to own that idea for yourself.
Original Article Source : http://www.clickz.com/showPage.html?page=3626120
Labels: communities , consumer , Marketing , pr , reputation
Posted by Nick HaC @ 5:34 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Wednesday, June 20, 2007
Our friend Trevor Cook, a well known blogger and PR guru, has released a fantastic online guide to Social Media.The online communities, technologies and practices that people use to share news, opinions, insights, experiences, and perspectives. wiki's , twitter, myspace , facebook aswell as "traditional" social media - blogs, rss , podcasts and more.Check it out - Guide to Social Media
Labels: Blog , communities , consumer , mark , Marketing , online , pr , reputation , social networking , web 2.0
Posted by Nick HaC @ 11:46 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Wednesday, June 13, 2007
Seth Godin talks at Gel 2006, a very funny look at how stuff is broken.
Labels: advertising , behaviour , consumer , design , Fun , Ideas , Marketing
Posted by Nick HaC @ 3:32 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Saturday, June 9, 2007
The Cluetrain Manifesto Markets are conversations. Markets consist of human beings, not demographic sectors. Conversations among human beings sound human. They are conducted in a human voice. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. People recognize each other as such from the sound of this voice. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. The Cluetrain Manifesto , we strongly suggest taking a read of it. This declaration was made in 1999, and is widely regarded as the definition of the new post industrialist era that that we are currently exploring.
Labels: behaviour , communities , consumer , internet
Posted by Nick HaC @ 12:59 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Wednesday, June 6, 2007
Anyone who has followed consumer electronics and online services knows that once a product reaches dominance, it becomes very hard for it to be dethroned (hello, iPod, Google, and Windows). Economists have argued for years regarding the costs involved in finding and adopting alternatives, but the psychologists will point out that familiarity and comfort play major roles in keeping consumers loyal to an incumbent. Research that appears in the Journal of Consumer Research delves into how these factors, collectively termed "Cognitive Lock-in," develop and play out.
The authors of the study point out that previous research has shown that cognitive lock-in is not just an abstract concern, but one comes with real-world costs: "the costs associated with thinking about and using a particular product decrease as a function of the amount of experience a consumer has with it. Thus, repeated consumption or use of an incumbent product results in a (cognitive) switching cost that increases the probability that a consumer will continue to choose the incumbent over competing alternatives." This suggests that, even if a product isn't especially easy to use, familiarity with it may overcome that drawback as, ultimately, its users don't have to think about their actions in order to get things done anymore.
Read the Full Article at Ars Technica
Labels: behaviour , consumer , design , Marketing
Posted by Nick HaC @ 10:39 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Monday, June 4, 2007
Basically, online PR invlolves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channles. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR.
Offline PR deals with the same things except with print, radio TV, conferences/events and other "real life" venues. One difference between online and offline PR is in pitching. For example, before pitching a print journalist, the publication's editorial calendar is researched to see if there are any planned story opportunities. The subsequent pitch is specific to the upcoming story.
Popular blogs can be as influential as many print publications, but pitching a blogger requires a careful approach. There is no editorial calendar for blogs so it is important to read previous posts and become very familiar with the subject matter covered. When pitching a blogger it is better not to include the press release in the pitch, since most bloggers don't write stories based on press releases, they point links to a release and write their own commentary.
When you pitch a blogger poorly, they may post your pitch to their blog for all to see. A print journalist will just hang up on you.
Labels: consumer , conversations , Online PR , Online PR Sydney , pr , PR 2.0 , Sydney Online PR , Sydney PR
Posted by Nick HaC @ 7:29 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
