In short Social Media (or New Media) is the democratisation of what influences consumers, businesses, entertainment and news.
We think it's a nice term that basically just sums up the change over the last few years in the way people, companies, organisations, Everyone are using the web now.
Social media is empowered by the "wisdom of crowds" to connect information in a collaborative manner, stimulating a bottom-up democratic approaches to influence.
This is a big change in the way that the media has been produced and consumed in comparison to the past. Old Media influence was limited to the few and or wealthy, and there were much fewer channels for feedback, discussion, error correction and criticism on a broad scale.
Why engage Social Media? Almost all of us have heard of Digg, YouTube, LinkedIn, MySpace,
del.icio.us or Facebook.
While we all have our favourites, its important to realise that there are thousands if not millions of unique, niche, long tail communities across these hundreds of social media sites.
If your company has a Blog and your staff are using LinkedIn that is a great first step.
However to leverage the full power of social media its reccommended to jump in the deep end and gauge the influence of these niche communities across these hundreds of social media sites.
Finding your Influencers within Social Media and engaging with them in conversation on their terms offers your business a sea of new opportunity.
So what are the major social media sites? What you mightn't know is that according to
Favourite Blog , there are more than 237 Social Media Websites out there as of Feb 2008.
To sum up there are at least:
30 Social Networking sites including Bebo, Facebook, MySpace, Ning, Orkut, LinkedIN, Spock 16 Social Aggregation sites including Friendfeed, mEgo, Multiply, Socialurl, Socialmarker, Second Brain (beta) 68 Social Bookmarking sites including BlinkList, del.icio.us , Furl, Google Bookmarks, Linktopia, Rawsugar, StumbleUpon 15 Social Events and Opinion Sites including 43Places, Evite, Socializr, TripAdvisor, Upcoming, Yelp 8 Social Gaming sites including Habbo GameSpot Kongregate Xfire Hello Kitty Online 8 Social Micro Blogging sites including Jaiku, Tumblr, Twitter Shameless Plug At Shifted Pixels we work with some of Australia's largest corporates and most rad startups delivering strategy and implementation for social media optimisation, web 2.0 marketing, community engagement, consumer insights, web reputation management and other online PR and marketing services.
If you would be interested in discussing the opportunities that these may offer you business, we would love to talk to you!
Contact Us
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Sunday, February 10, 2008
Greens EFA, a coalition of two political parties that currently have 42 seats in the European parliament, have launched a pro-filesharing campaign named “I Wouldn’t Steal” . Their goal is to counter the anti-piracy propaganda put forward by the entertainment industry, and encourage people to download and share. Whenever you rent a movie, the multinational media industry forces you to watch their propaganda. They claim that [downloading movies is the same as snatching bags, stealing cars or shoplifting ]. That’s simply not true – making a copy is fundamentally different from stealing.
The media industry has failed to offer viable legal alternatives and they will fail to convince consumers that sharing equals stealing. Unfortunately, they have succeeded in another area – lobbying to adapt laws to criminalize sharing, turning consumers into criminals . They argue that their laws are necessary to [support artists ], but in reality all they’re protecting is their own profits.
The Greens in Europe and worldwide has been opposing these laws. We believe that consumers are willing to pay if offered good quality at a fair price. We also believe that sharing is expanding culture – not killing it.
To protest against the faulty propaganda from the industry, we made our own film. The difference is – you can choose whether you want to watch this one.
http://www.iwouldntsteal.net/
Labels: consumer , consumer generated media , Copyright , EFF , filesharing , Fun , government
Posted by Nick HaC @ 8:03 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Monday, February 4, 2008
The power of the internet has enabled a new conversation...
Labels: consumer generated media , Fun , video
Posted by Nick HaC @ 9:59 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Sunday, December 16, 2007
What is a blog?Thanks Servant of Chaos
Labels: Blog , blogs , consumer generated media , conversations , Sydney Web Marketing , web 2.0
Posted by Nick HaC @ 4:44 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Thursday, December 13, 2007
I turned on the radio for the first time in a long time this morning ... i found their marketing slogans rather curious.Sydney The Hype Machine consistently prove this. They ongoingly have the coolest music way before even the studios have released this music, and often enough some of the material the The Hype Machine makes great ends up on the radio.
Labels: communities , consumer generated media , conversations , music , new economy , web 2.0 , youth
Posted by Nick HaC @ 10:55 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Monday, December 10, 2007
Well, that was weird.
Labels: consumer generated media , Fun , zefrank
Posted by Nick HaC @ 10:00 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Monday, December 3, 2007
Labels: cgm , consumer , consumer generated media , conversations , government , Ideas , law
Posted by Nick HaC @ 1:06 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Sunday, November 4, 2007
Just stumbled upon BJ's Podcast. http://www.bjs-show.com/
Labels: cgm , consumer generated media , kids , podcasting , youth
Posted by Nick HaC @ 6:25 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
