ShiftedPixels

How to explain to the old economy people (or your parents) why blogs matter (Video)

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Saturday, December 15, 2007

What is a blog?

Why do they matter?

Why should i care?

Thanks Servant of Chaos

Labels: Blog, blogs, consumer generated media, conversations, Sydney Web Marketing, web 2.0

Posted by Nick HaC @ 9:44 PM

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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!

Monday, October 29, 2007

Online PR in Australia

While the US has engaged Online PR much more rapidly than many other countries, it is interesting to see some early activity in Online PR in Australia.

As far as we can see the Australian Online PR industry is evolving in several ways

Traditional PR agencies are adding digital media to their services ( with little understanding of the depth and technical aspects required by Online PR)
Boutique Technology PR agencies sprouting up - who are reasonably solid and do embrace social media or SMO (but don't cover SEO)
Web and SEO agencies rebadging their work as Online PR (without the holistic approach required)

There is much discussion about PR 2.0 amongst US blogs, yet most Aussie blogs seems to dance around the subject.

The reality is, PR has changed. PR is all about influencing the influencers. But as we have seen, the scope of influences have changed. No longer do TV, Newspapers and Radio hold the greatest influence over toady's consumers. A recent stat we came across mentioned that 65% of all Australian consumer purchases greater than $200AUD were researched online (ABN 2007).

When researching online, bloggers and social recommendation often hold significantly more influence than spun up Press Releases on any of the major news outlets.

So how do we deliver real value Online PR in Australia?

Well, if PR is about influencing the influencers, then Online PR is about influencing Online Influences, weather the influences are search engines results, bloggers, consumer review sites, forums, social media and community networks such as Facebook and MySpace.

So how to you influence online?

Find out who is actually influential. We use BuzzNumbers Online Media Measurement to evaluate just where and who is influencing
Target these Influencers and evaluate who can be contacted (you may require some technical research methods to find out exactly how to contact these people)
Engage in relevant, honest, authentic, spin-free conversations with these Influencers
Be prepared to take negative feedback, and to openly and honestly address the critisism.
Offer influencers something of real value.

At the end of the day, Online PR is different to Traditional PR. Online PR is a 2 way conversation, Traditional PR is a 1 way broadcast.

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Shifted Pixels provides Online PR Services and Consulting to Sydney and Australian based businesses, and we also offer white label consulting services to Traditional PR and Marketing agencies who may be looking to get ahead in this rapidly emerging space.

Call us for a quick chat with one of our friendly staff.

Labels: blogs, communities, consumer, conversations, Online PR, Online Reputation Management, pr, PR 2.0, seo, Sydney Online PR, Sydney PR

Posted by Nick HaC @ 3:33 AM

Top 50 Female Australian Bloggers

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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
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Its cool to see lists of Top local australian bloggers, whats even cooler to see is a list of Australian Female Bloggers.

Given most bloggers are male and US based, its nice to see this niche being represented.

http://www.allforwomen.com.au/top-50-australian-womens-blogs/

Labels: Blog, blogs, communities, consumer, online blog monitoring, Online PR

Posted by Nick HaC @ 3:02 AM

Blogs as reliable as mainstream media says Australian Competition and Consumer Commission

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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!

Sunday, October 28, 2007

Interesting news from the ACCC who say that Consumers consider blogs as reliable and as influential as mainstream media.

Sounds like call to action for online reputation monitoring :P Its also interesting to consider how the ACCC see's its role in new media. Will they try to control and censor australian bloggers and online review sites.

"CONSUMERS who get their news from the internet are likely to trust a blog for reliability as much as a mainstream media site, the competition watchdog said today.

"For a growing base of users, these are all equally valid sources of news, information, entertainment and gossip, and users are not necessarily discriminating between traditional and new sources.""

"For regulators like the ACCC, it means ensuring regulation relied on during the last century does not become an irrelevant fallback position that fails to serve the public's best interests," he said".

This is very cool but also scary, what has made the internet great is its total freedom. Will that be eroded by Australian governments and what can we do to ensure that bloggers cannot be held legally liable if they critisise an Australian Company online.

Source: Courier Mail

Labels: Blog, blogs, consumer, conversations, internet, Marketing, online, pr, PR 2.0, reputation, reputation management, reputation monitoring, sem, seo, social media

Posted by Nick HaC @ 6:29 AM