Monday, February 25, 2008
Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business - including yours. It doesn't matter whether you're shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite. (And yes, that goes for us, too.)
Read the full article at BusinessWeek.com
Labels: blogs , Business Blogs , smo , social media
Posted by Nick HaC @ 11:48 AM
Social Media Monitoring
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Sunday, December 16, 2007
What is a blog?Thanks Servant of Chaos
Labels: Blog , blogs , consumer generated media , conversations , Sydney Web Marketing , web 2.0
Posted by Nick HaC @ 4:44 PM
Social Media Monitoring
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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Monday, October 29, 2007
While the US has engaged Online PR much more rapidly than many other countries, it is interesting to see some early activity in Online PR in Australia.Traditional PR agencies are adding digital media to their services ( with little understanding of the depth and technical aspects required by Online PR) Boutique Technology PR agencies sprouting up - who are reasonably solid and do embrace social media or SMO (but don't cover SEO) Web and SEO agencies rebadging their work as Online PR (without the holistic approach required) Find out who is actually influential. We use BuzzNumbers Online Media Measurement to evaluate just where and who is influencing Target these Influencers and evaluate who can be contacted (you may require some technical research methods to find out exactly how to contact these people) Engage in relevant, honest, authentic, spin-free conversations with these Influencers Be prepared to take negative feedback, and to openly and honestly address the critisism. Offer influencers something of real value.
Labels: blogs , communities , consumer , conversations , Online PR , Online Reputation Management , pr , PR 2.0 , seo , Sydney Online PR , Sydney PR
Posted by Nick HaC @ 9:33 PM
Social Media Monitoring
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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Its cool to see lists of Top local australian bloggers, whats even cooler to see is a list of Australian Female Bloggers.http://www.allforwomen.com.au/top-50-australian-womens-blogs/
Labels: Blog , blogs , communities , consumer , online blog monitoring , Online PR
Posted by Nick HaC @ 9:02 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Interesting news from the ACCC who say that Consumers consider blogs as reliable and as influential as mainstream media." CONSUMERS who get their news from the internet are likely to trust a blog for reliability as much as a mainstream media site, the competition watchdog said today."For a growing base of users, these are all equally valid sources of news, information, entertainment and gossip, and users are not necessarily discriminating between traditional and new sources.""
"For regulators like the ACCC, it means ensuring regulation relied on during the last century does not become an irrelevant fallback position that fails to serve the public's best interests," he said".Source: Courier Mail
Labels: Blog , blogs , consumer , conversations , internet , Marketing , online , pr , PR 2.0 , reputation , reputation management , reputation monitoring , sem , seo , social media
Posted by Nick HaC @ 12:29 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
