Sunday, October 19, 2008
There have been a number of lists posted around the blogosphere about the Top 50 Australian bloggers or Top 100 australian marketing blogs etc.
As we couldn't find an equivalent list for twitter - we put together a list of Australia's most influential Twitterers.
Note: Shameless self promotion - this list was put together by
@nickhac
This list is powered by BuzzNumbers:
The forumla we have used for calculating TwitterRank is:
TwitterRank = (
Following / 10) + (
Followers ) + (
Updates /100)
If you would like to propose an alternate formula we would be pleased to hear it.
Labels: Online PR , Online PR Sydney , Social Media Marketing , statistics , twitter
Posted by Nick HaC @ 2:32 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Wednesday, September 24, 2008
There is much buzz about social media marketing in Australia at the moment, which is great news for us. We have been delivering social media marketing to our customers for around 2 years and have a few stories to share.Social Media Marketing divisions without much experience in delivering real results. At the end of the day, they are all experimenting with their clients budgets.Social Media Marketing campaigns for a number of large marketing and advertising agencies to help them recover their positions and not look like complete jackasses to their fortune 500 clients.1. Social Media Marketing is not about spreading old creative in new ways
2. Social Media Marketing is not about shouting your traditional media marketing message in new channels
3. Social Media Marketing is a dangerous space. Your audience can revolt and take your message and use it against you
4. Bloggers are smarter and more influential in their networks than you are. Don't abuse them, dont spam them.
5. You need to approach social media - relationship first.
6. If you are interesting enough to create an environment in which social media groups care about you, you might then earn the opportunity to talk about your product.
7. You can't "polish a turd". If your product stinks - Social media marketing can't help you.
We will share more Social Media Marketing case studies in upcoming posts. Make sure you subscribe via email in the sidebar.
Labels: communities , consumer , marketing 2.0 , social media , Social Media Marketing , social media optimisation , Sydney Marketing Agency
Posted by Nick HaC @ 10:23 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
