Sunday, October 19, 2008
There have been a number of lists posted around the blogosphere about the Top 50 Australian bloggers or Top 100 australian marketing blogs etc.
As we couldn't find an equivalent list for twitter - we put together a list of Australia's most influential Twitterers.
Note: Shameless self promotion - this list was put together by
@nickhac
This list is powered by BuzzNumbers:
The forumla we have used for calculating TwitterRank is:
TwitterRank = (
Following / 10) + (
Followers ) + (
Updates /100)
If you would like to propose an alternate formula we would be pleased to hear it.
Labels: Online PR , Online PR Sydney , Social Media Marketing , statistics , twitter
Posted by Nick HaC @ 2:32 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Thursday, June 5, 2008
There has been much discussion within the fast growing social media engagement / online PR space about how to be effective and actually deliver great results. So we put together a hit list of selection criteria for engaging a Social Media or Online PR agency.Del.icio.us , furl) and Social Micro Communities (Twitter, Pownce etc).is 100% measurable and trackable. As a result any quality social media agency should be able to clearly demonstrate measurable success for their past clients as well as show you campaigns that are in action today.4. Your agency should be aware of the changes in social media? As quickly as social media has become a viable business opportunity for marketing and communications - it is changing. Emerging Social Media influences and Social Media Channels are happening everyday. Social Media isnt just digg, youtube and facebook. Sites like uStream, Pownce and Tumblr as well as niche channels like GreyDoorBooks.com are emerging everyday - and these sites matter!6. How will Social Media Campaigns be reported? 8. Social Media Marketing isn't an external event, it's an ongoing part of your company communications 9. Whats the ROI? If your agency cant clearly demonstrate how Social Media Marketing will directly return value, and have a positive (or at least measurable) effect on the bottom line - you should find someone who will :)harvard business school research (PDF) that the quantity and quality of Online word of mouth (conversations in Social Media) has a direct effect on the future value of a brand or business. Interesting further reading.
Labels: Online PR , Online PR Sydney , social media , social media optimisation , Sydney Digital Marketing , Sydney Online PR
Posted by Nick HaC @ 9:09 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Thursday, February 21, 2008
If you have come aross our blog, you might know that Shifted Pixels is a Full Service Digital Agency in Sydney. We are a Sydney Marketing Agency , Video Production, Web Development and Search Marketing company.Marketing Strategy & Consulting Marketing Planning and Implementation Online Marketing and PR 2.0 Services Web Design and Graphic Design Web Useability and Accessibility Marketing Business Blogs, Podcasts, RSS Search Marketing and Social Media Optimisation Marketing Reputation Management Online Marketing and internet influence, feel free to give us a buzz for a quick chat.
Labels: Online PR Sydney , Sydney Marketing Agency , Sydney Online Marketing , Sydney Online PR , Sydney Video Production , sydney viral marketing , sydney web 2.0 agency , sydney web design , Sydney Web Marketing
Posted by Nick HaC @ 10:44 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
Monday, June 4, 2007
Basically, online PR invlolves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channles. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools. Brand reputation monitoring and management is also a focus area for online PR.
Offline PR deals with the same things except with print, radio TV, conferences/events and other "real life" venues. One difference between online and offline PR is in pitching. For example, before pitching a print journalist, the publication's editorial calendar is researched to see if there are any planned story opportunities. The subsequent pitch is specific to the upcoming story.
Popular blogs can be as influential as many print publications, but pitching a blogger requires a careful approach. There is no editorial calendar for blogs so it is important to read previous posts and become very familiar with the subject matter covered. When pitching a blogger it is better not to include the press release in the pitch, since most bloggers don't write stories based on press releases, they point links to a release and write their own commentary.
When you pitch a blogger poorly, they may post your pitch to their blog for all to see. A print journalist will just hang up on you.
Labels: consumer , conversations , Online PR , Online PR Sydney , pr , PR 2.0 , Sydney Online PR , Sydney PR
Posted by Nick HaC @ 7:29 PM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
