Thursday, July 12, 2007
Seriously, why is spam illegal and so bad that you can go to jail for it?
Direct Mail is the real crime!
We checked out mail today and it would have had a kilo of junk mail in there.
Here's why DM sucks soo badly
1. Direct mail wastes precious natural resources (paper, manufacturing, energy), on the otherhand, Spam is just a bunch of zeros and ones in a server somewhere.
2. Junk mail creates soooo much paper/trash waste for councils/landfill/garbagetrucks, spam makes none of this.
3. Collecting mail can now be very frustrating and we have to sort it out which takes time and thought. You can also miss REAL legitimate mail, or dont get a letter in time cause it is burried in junk. Just like spam, but without the spamfilters! (Lightbulb... new business idea.)
We're not hippies or anti marketing or anything, just damn frustrated and even angry at the crap these brands expect us to put up with.
I wouldn't tolerate direct email if it was email spam, would you?
Labels: advertising , branding , consumer , Email , Ideas , reputation
Posted by Nick HaC @ 12:10 AM
Social Media Monitoring
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At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
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Tuesday, July 10, 2007
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds.And while that amount of time can feel like an eternity to a bull rider in the rodeo, it's a mere blink of an eye to an email marketer hoping for strong conversions and a positive return-on-investment. Key Findings Successful landing pages grab attention quickly by matching the promotional copy in the email's call-to-action that yielded the click. Yet 45 percent of the landing pages evaluated failed to repeat the email's promotional copy in the headline. Catapulting a clicker to a Web site's home page generally fails to deliver on the promise inherent in the email's call-to-action. Yet 7 percent of email campaigns dumped recipients there. Recipients can be taken aback when they click on a link and end up on a landing page without the same look and feel as the email that captured their attention. But three out of 0 marketers risked confusing customers and prospects by sending them to landing pages not matching the email. Asking too many questions can lead prospective customers to become wary and frustrated enough that they abandon the process. Nevertheless, 45 percent of landing pages that included forms required more than 0 fields to be completed. While the presence of a navigation bar on a landing page can be a distraction that pulls visitors away from the primary conversion goal, nearly seven out of 0 landing pages included them. Professional writers know it's a lot harder to write short copy than long. Apparently some marketers are taking the easy way out, since 25 percent of the landing pages reviewed by Silverpop required scrolling through more than two screens of text. Download the full PDF Report
Labels: advertising , behaviour , Email , Marketing , online , websites
Posted by Nick HaC @ 11:13 AM
Social Media Monitoring
Shameless Plug
At Shifted Pixels, we deliver services that leverage the measurable business benefits of the online engagement.
Give us a buzz! We want to talk to you!!!
