Tuesday, February 17, 2009
Steve Rubel (Micropersuasion Blogger) has released a whitepaper for Edelman Digital, called Five Digital Trends to Watch for 2009. I found it really interested.
There are five trends covered in this white paper...
Satisfaction Guaranteed - Customer care and PR are blending as consumers use social media to demand service
Media Reforestation - The media is in a constant state of reinvention as it transitions from atoms to bits
Less is the New More - Overload takes its toll. Gorging on media is out. Selective ignorance and friends as filters are in
Corporate All-Stars - Workers flock to social media to build their personal brands, yet offer employers an effective and credible way to market in the downturn
The Power of Pull - Where push once ruled, it’s now equally important to create digital content that people discover through search
Edelman Digital's Five Trends to Watch for 2009
Labels: Digital Marketing , Online PR
Posted by Nick HaC @ 6:43 PM
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Tuesday, August 12, 2008
The Australian Law Reform Commission has passed down a number of recommendations to change Australia's privacy laws to protect citizens from the prying eyes of the media.* There has been an interference with their home or family life;
* They have been subject to unauthorised surveillance;
* Their correspondence or private communication has been interfered with; or
* Sensitive facts about their private life have been disclosed.
But for an action to succeed, the complainant must also prove they had a "reasonable expectation to privacy" and the conduct must have been "highly offensive" to a reasonable person. In its report, the ALRC said people should be protected from unwanted intrusion.
The "Right to Know Coalition" which by the way represents Australia's top media groups, has opposed the recommendations, I think, because they have the potential to ruin top rating prime time hits such as "Today Tonight" and "A Current Affair".
Suddenly these shows may lose their ability to push onto people's property and enter their houses berrating them with questions, the answers of which will be taken out of context in editing anyway! Shame, Shame Shame.
Whilst Matt the citizen fundementally supports these recommendations, it does cause me to think of how these changes could effect the digital marketing space in the future.
Will there come a time where users could sue agencies for tracking click-thrus on email marketing campaigns? Could Facebook advertising potentially qualify as an invasion of privacy? Surely this could spell trouble for Social Media Marketing.
But for now I am writing this blog post with a smug smile on my face. I'm always pleased when someone kicks commercial TV in the guts. Not that I ever watch any, it's been youtube and torrents for a long time now.
Wait torrents! How would these new laws effect the free trade agreement with the states and the copyright laws. Would the MPAA still be able to track torrent downloads? Surely that is a big enough privacy invasion to warrant a class action. :-)
Labels: Copyright , democracy , Digital Marketing , digital media , Privacy
Posted by Matt Vaughan @ 10:12 PM
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Tuesday, April 29, 2008
Just been listening to an awesome podcast from SXSW 2007 on how digital marketing strategy can be leveraged and applied to direct marketing. How to attract your ideal client (Podcast)
Experts in direct response marketing and relationship marketing discuss how to use simple relationship marketing techniques and copy writing to dramatically increase your client base. We will also address the topic of direct response marketing vs. relationship marketing.
Labels: Digital Marketing , Direct Marketing , Lead Generation , Sydney Digital Marketing , Sydney Marketing Agency , Web Marketing
Posted by Nick HaC @ 12:34 AM
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Friday, April 4, 2008
How does your company acquire customers?blog website seach engine rankings online advertising email newsletter prosumers and fans bloggers and online journalists forums and online discussions facebook and social media word of mouth Public Relations TV Newspaper Business, Personal and Social Networking How do you track the cost of acquiring new customers? What have been the most cost effective for your company? Please Leave a Comment.
Labels: Digital Marketing , Internet Marketing , marketing 2.0 , sales , Sydney Online PR
Posted by Nick HaC @ 1:32 AM
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Wednesday, March 19, 2008
Labels: Digital Marketing
Posted by Nick HaC @ 3:22 PM
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Thursday, August 30, 2007
Well, as far as we can tell, Internet Marketing, Online Marketing, Digital Marketing and Web Marketing are just different names for the same thing.ID KeyPhrase GoogleResults OptimisedSites BackLinksCount DifficultyRank SearchesPerMonth 1 internet marketing 44,300,000 209,000 40,996 6,656 19,926 2 online marketing 52,500,000 163,000 6,518 7,246 5,150 3 web marketing 59,800,000 319,000 19,806 7,733 4,832 4 digital marketing 23,100,000 56,900 608 4,806 67
Its also interesing to note that Web Marketing and Online Marketing have a similar amount of competition to "Internet Marketing" and do have a significant number of SEO Optimised sites for these keyphrases
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Labels: Digital Marketing , Internet Marketing , Keyword Research , Online Marketing , seo , Web Marketing
Posted by Nick HaC @ 8:42 AM
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