Writing Copy for the Web

Just because you have an amazing website design and beautiful imagery doesn’t mean your web site is perfect, as we like to say, Copy is King. I have just finished up a very detailed document for our clients on writing great copy for the web, here is a summary.

The main guidelines for writing for the web are:

• Write for how people search – Write up all your keywords before putting pen to paper
• Heading Heading Headings! – This are the most important copy you will write.
• Keep your copy short, realistically do you read every word on website?
• Be Scannable, people scan the web, make sure they read the important information.
• Make sure content is easy to read, simplicity is the key to understanding.
• Write from me to you, a personal conversion is much more trustworthy.
• Drive actions with content and keep the reader’s attention and drive your customers actions
• Write keyword-rich title tags, for the best search engine optimisation results
• Provide links and connections, link to other related information for seo rewards
• Write effective summaries, sentences and paragraphs, and keep the intro engaging
• Sell Benefits not Features, and empower your reader
• Edit. Edit. Edit. Then edit again, are you sure you have found all the spelling mistakes?
• Be Personal, write in a relaxed nature, and use simple easy to read words
• Use Language Anyone Can Understand, confusing your readers with fancy words achieves nothing
• Draw on Common Metaphors or Experiences, relate to your reader through shared experiances.
• Use Pictures That Compliment Your Composition. Remember they tell a thousand words!
• Read It Out Loud, you will be surprised the errors you pick up and it makes your writing more personal
• Don’t Edit Until The End, you don’t want to remove great content until you have read it all.
• Remember That Sarcasm is Hard to Pull Off.
• Tidy Up Your Speech, using slang and colloquial language is a no no.
• AND REMEMBER SEO is King, we can’t say this enough your copy one of the best keys of great seo!

If you would like to find out more about this, of you would like us to send you a copy of the document just contact our Sydney Office