If you remember around 26 odd years ago Apple released the Macintosh computer, doing so using a revolutionary advertisement which its only daytime televised broadcast was on January 22, 1984 during the third quarter of Super Bowl XVIII. It was created by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, Venice, produced by New York production company Fairbanks Films, and directed by Ridley Scott. Anya Major, at the time no other advertisements had ever thought to involve film writers, creators and directors or have a budget as large as this at $900,000
The advertisement which had no real connection to a computer and didn’t mention a single feature of the new technology being released but created such a stir in the community it created millions of dollars worth of media exposure.
If you haven’t seen the advertisement watch it below:
Valve has just announced that it will be releasing Half Life 2 a first-person shooter first released in 2004 in PC only to critical acclaim and largely considered to be a landmark title onto the Mac platform, to do so they have tried to take off the success of the original advertisement and remake it using characters from the game.
Watch the recreated commercial here:
A fantastic online marketing opportunity which I am sure will create a lot of viral success in the mac community.
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