Email Marketing – Client Trends

I notice that email client trends have been dramatically shifting over the last year with Apple taking a huge grab at the market with the new trend toward the Iphone, with the iphone increasing 128% and Apple Mail increasing 20%

Email client Change in usage
iPhone 128.6%
Apple Mail 21.37%
Hotmail 6.7%
Gmail 6%
Thunderbird 3.5%
Outlook 2000 to 2007 9%
Yahoo! Mail 9.8%
MobileMe 11.8%
AOL Webmail 38%

This information is crucial when testing your email marketing campaigns, as to achieve the best results from a email broadcast campaign you want your marketing message to look perfect on all platforms.

Read more over at the campaign monitor blog

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