Copy is King

The key to content is to make it relevant to a particular subject area (ideally a niche area), make the tone quasi-authoritative while also offering up rhetorical questions that are read by the reader as your effort to be open for comment thus, approachable and most of all unique.

Some of the most commercialised content on the web is not, as many would assume images and rich media (videos, podcasts etc) but rather a hybrid of BLOG style articles with some UGC (user generated content) elements.

After spending the last 12mths listening to a variety of media publishers and also content starved businesses, there is the need and I believe an opportunity for many online businesses to open up additional revenue streams via the introduction and by embracing the syndication of their content onto others.

If you would like to learn more or explore your own ability to syndicate your content onto others, please contact Shifted Pixels today as I would be only too happy to provide some counsel in this area.

Alisdair Blackman is Managing Director of Shifted Pixels and has been a pioneer in the field of online marketing. With over 13 years experience in working with clients to devise strategies that bring about the best return on investment, he is a trusted authority and specialist in areas of commercialisation and monetisation and an avid content syndication expert.