Can social media actually cause social change?

Today the Sydney Morning Herald had an interesting article about if social media can actual cause change after The Hopetone hotel unexpectively closed it’s doors Monday night, almost instantly a facebook group called “Save the Hopetoun Hotel” group to over 8000 within two days, prompting wide spread media attention and support.

According to comScore, almost 9 million Australians visited a social networking site in June – a 29 per cent jump from last year.

The article also mentioned the outpore of consumers disgusted by the new vegimite’s “iStack 2.0″ name, and how this consumer backlash has left Vegimite with no other choice but to select a new name.

Click here to read the rest of the article