As more and more websites and business are jumping on the social media bandwagon many questions has arisen:
- Is it possible to track metrics and ROI?
- What are other companies doing?
- Why isn’t it working?
Being prepared to answer questions like these can make a difference in how a company interacts with social media and if they can succeed.
As with any kind of marketing efforts, each business has their own objectives and reasons behind reaching there customers via social media. That means different methods and approaches to the listening, monitoring and measuring of both social web and web marketing. Now we have 7 considerations that must be considering with any tracking of social media success.
Quality over Quantity
Hearing vs. Listening
Engage & Participate
Social Media is About Being Where the Conversation Is.
Assign Value to Get Value.
Define an Objective.
Social Media is An Investment.
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