Found this great article at HotHouse – Interactive agencies need to stop being advertising agencies - although i dont think the name of this article gives the vision it offers justice.
…For the internet industry… the last 15 years have been extraordinary. The world has changed. Minnows attacked huge existing businesses and won. In some cases those traditional businesses are still around. But in many cases they are not. There are many examples:-Why did Brittanica not become Wikipedia? They had a start, they had the content.
-Why did LexisNexis not become Google? They had a start, they had the content.
-Why did Trading Post not become eBay?
-Why did Dymocks not become Amazon?Too lazy, too stupid, not ready to take a risk?
And the examples go on. Small businesses have in a short time overtaken and beaten traditional business by changing the game. To be part of all that has been a privilege.
This a great article… Interactive agencies need to stop being advertising agencies – Have a read
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