BuzzNumbers, Australia’s first social media intelligence company, Announced today it’s launch into the global market offering innovative technology and services that enable brands and corporations harness the business value of the internet.
BuzzNumbers provides a full suite of Social Media Intelligence products that help companies track, report and measure the online media value and influence of their brand. By delivering a comprehensive analysis of online audiences, BuzzNumbers enables companies to make informed decisions across all departments of the enterprise from marketing, public relations and advertising through to sales and product development.
With the enormous growth of social media and online advertising, marketers demand tools that improve efficiency and provide monitoring, reporting and insight delivery to their brand, said Nick Holmes a Court, CEO of BuzzNumbers.
“The power shift from media institutions to online consumer communities means marketing and advertising agencies need tools to demonstrate the value of online campaigns to their clients. BuzzNumbers addresses this need by offering clients comprehensive insight into online conversations surrounding their brand. BuzzNumbers’ unique technology enables clients to measure the dollar value of online publicity against advertising rates.”
According to an eMarketer.com report, User Generated Content (UGC) sites earned $1 billion in advertising revenue in 2007 and this figure is expected to grow four-fold to $4.3 billion by 2011.
You can watch a video demo below:
http://202.4.69.110/BuzzNumbers/flvplayer.swf?file=BuzzNumbers_Socal_Media_Intelligence_V1.flv&autoStart=false
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