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Sunday, November 16, 2008

Where Attention Flows, Money Follows

The new rules for the new economy can be summarized as:  

Where ever attention flows, money will follow.

Almost anything else except attention can be manufactured as a commodity. Luxury goods are only luxuries temporarily. They quickly are counterfeited and commodified. Premium brands are only premium because they garner a surplus of attention.

Maintain an incoming flow of attention and money will follow.

Read the full article from Kevin Kelly's Blog

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Posted by Nick HaC @ 1:48 PM

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