Where Attention Flows, Money Follows

The new rules for the new economy can be summarized as:  

Where ever attention flows, money will follow.

Almost anything else except attention can be manufactured as a commodity. Luxury goods are only luxuries temporarily. They quickly are counterfeited and commodified. Premium brands are only premium because they garner a surplus of attention.

Maintain an incoming flow of attention and money will follow.

Read the full article from Kevin Kelly’s Blog