" /> , Sydney Marketing Agency, Sydney Advertising Agency," /> <body topmargin=0><script type="text/javascript"> function setAttributeOnload(object, attribute, val) { if(window.addEventListener) { window.addEventListener("load", function(){ object[attribute] = val; }, false); } else { window.attachEvent('onload', function(){ object[attribute] = val; }); } } </script> <iframe src="http://www.blogger.com/navbar.g?targetBlogID=1295644281075501426&amp;blogName=Shifted+Pixels+Blog&amp;publishMode=PUBLISH_MODE_FTP&amp;navbarType=BLUE&amp;layoutType=CLASSIC&amp;searchRoot=http%3A%2F%2Fblogsearch.google.com%2F&amp;blogLocale=en_US&amp;homepageUrl=http%3A%2F%2Fwww.shiftedpixels.com.au%2Fblog%2F" marginwidth="0" marginheight="0" scrolling="no" frameborder="0" height="30px" width="100%" id="navbar-iframe" allowtransparency="true" title="Blogger Navigation and Search"></iframe> <div></div>

Wednesday, November 5, 2008

TV is Over

TV is over. If people are interested, they'll watch. On their time (or their boss's time). They'll watch online, and spread the idea. You can't email a TV commercial to a friend, but you can definitely spread a YouTube video. The cycle of ads got shorter and shorter, and the most important ads were made for the web, not for TV. Your challenge isn't to scrape up enough money to buy TV time. Your challenge is to make video interesting enough that we'll choose to watch it and choose to share it.

Seth Godin - Marketing Lessons from the US election


Posted by Nick HaC @ 12:20 AM

Subscribe

Subscribe to receive this blog via email

Subscribe to Our RSS Channel

Follow Me on Twitter

Categories